CASE STUDIES

The North Carolina Coalition Against Domestic Violence (NCCADV) leads its state’s efforts to end intimate partner violence through various forms of advocacy, education, and collaboration. A Great Idea created an advocacy/education video that succinctly covers how workplaces can be sites of intervention for intimate partner violence.

This award-winning launch issue of the publication featured WOCIP founders and other women of color advancing diversity, equity, and inclusion in the pharmaceutical industry.

New Politics Leadership Academy recruits and develops those who have served in the military to continue their public service through civil engagement and political leadership. We assisted NPLA with a website update that more easily puts military service members and civil servants on the path toward work for the public good .

A brand evolution to match the organization's evolution.

The Alliance for Rights and Recovery (A4RR) reached out to A Great Idea for copywriting support with the goal of rewriting and reinvigorating the website of the New York Psychiatric Rehabilitation Training Academy. It was important that the copy avoided sounding like “institutional expertise” while inviting people and practitioners in to change the field through skills-building.

We developed branding for Dogwood Alliance’s annual Environmental Justice & Climate Protection to give flexibility and a distinct tone and feel from other Dogwood Alliance events.

A Great Idea's email communications solution for Mind My Health provided newsletter readers easily actionable emails to increase engagement and quicker delivery of relevant content.

As a nonprofit community health plan that specializes in coordinated care for people living with HIV, Amida Care writes white papers to document its experience and expertise. They asked A Great Idea to design their “HIV Special Needs Plans in the New York State Medicaid Program” report.

The NEW Pride Agenda approached A Great Idea to lead promotions of their community forum series, including social media with a focus on Instagram.

Private, nonprofit community health plan Amida Care invited A Great Idea to redesign their annual calendar sharing insurance plan members’ artwork and perceptions of their own wellness journey. A Great Idea introduced graphic design solutions to continue the success of the initiative.

The Up Center invited A Great Idea to create a secondary site within their main site to promote and provide information for their launch of the Cohen Military Family Clinic. A Great Idea led the user experience process, including strategy, website design, and front-end development.

The Just Transition Fund joined with climate-conscious partners across the country to create a plan that powers the economies of coal-dependent communities with new strategies and industries. JTF invited A Great Idea to develop comprehensive creative solutions for the launch that included both the final plan document as well as an online portal for distribution. A Great Idea strategically delivered a creative solution applying award-winning editorial design skills before creating a Wordpress site—from design to front-end development.

AGI's brand design for North Carolina's Serious Illness Coalition foregrounded simplicity to communicate clarity of purpose and employed a heavier font in the primary mark to connote urgency.

Mind My Health is free online tool gives users throughout the country (though focused on North and South Carolina) the opportunity to store and manage their advance care planning health documents. A Great Idea leads creative direction, product strategy, and management of development. This includes branding, user experience, graphic design, email communications design, interface design, social media strategy, and print collateral as well as managing the development team for this web application.

Our high-contrast, vibrant color approach to the brand, combined with more weighted typography and the unabashed use of a heart icon reflects Triad Health Project's values and energetic approach to their work.

As a private, nonprofit community health plan, Amida Care’s membership includes individuals with transgender experience. Amida Care invited A Great Idea as a long-time creative solutions partner to art direct a multi-page report to share and expand awareness and inclusion of culturally competent transgender health care. A Great Idea produced the report, including the graphic design, content strategy, and final production.

The Seattle Gilbert & Sullivan Society recently brought back this classic to the stage, and their creative leadership partnered with A Great Idea to deliver a new approach to the rich catalog after working with AGI to deliver a rebranding. A Great Idea art directed the promotional campaign, including the graphic design of original key art, social media, and final production.

The Eviction Defense Collaborative is the principal organization in San Francisco helping low-income tenants respond to eviction lawsuits, providing emergency legal services and rental assistance to over 5,000 tenants each year. They partnered with A Great Idea to revisit their brand identity while updating their Wordpress website to better represent evolutions in programming and position serving the city.

The Coordinated Children’s Services Initiative is a program of Vibrant Emotional Health bringing together families and health service professionals from across New York City’s five boroughs through monthly meetings and special events. CCSI’s leadership along with the Vibrant team asked A Great Idea to align their digital presence to meet the needs of program participants. From sitemap and wireframing to website design and Wordpress front-end development, AGI’s team delivered an online experience that builds on the organization’s promise to keep communities connected in care.

Triad Health Project provides important sexual health services (education, disease prevention, and treatment) to many people in central North Carolina in an effort to address the impacts of HIV. A Great Idea led a comprehensive community-centered website initiative—strategy to design, mark to digital presence —that energizes clients, donors and volunteers to create a future free from HIV.

People USA (formerly PEOPLe, Inc.) are pioneers in emotional wellness. They invited A Great Idea to evolve their identity in alignment with significant programmatic and organizational expansion. In addition to a new identity that built on the program’s legacy through digital and printed materials, A Great Idea design and delivered an updated Wordpress with custom functionality connects communities across New York’s Hudson Valley to their spectrum of services.

Chestnut Hill Technologies partnered with A Great Idea to develop a site evolution that reflected their rapid growth in serving enterprise clients with IT support and infrastructural consulting. By providing a comprehensive user experience (UX) solution using Wordpress that involved strategy, website design, front-end development, and content strategy, A Great Idea (in conjunction with a content partner) delivered an innovative, accessible responsive experience that increased client engagement.

As New York’s largest Medicaid Specialized Needs Plan, or SNP, that specializes in providing comprehensive health coverage and coordinated care to New York State residents with chronic conditions, including HIV/AIDS and communities with high risk of transmission, Amida Care is an important resource for individuals throughout New York state. The Amida Care team partnered with A Great Idea to lift up this important work applying a content strategy with emphasis on social media engagement in addition to branded, impact-driven graphic design and copywriting. With a 200% growth in Instagram participation, doubling the followers on Facebook, and a 40% increase in Twitter followers this year, it’s proof that our leadership in strategy is…a great idea.

The Up Center looked to A Great Idea as their creative solutions partner to showcase their annual success in serving the many diverse needs of the children and families of Hampton Roads, Virginia. A Great Idea art directed the annual report, including the graphic design, content strategy, copywriting, and final production.