Be Possible Brand Evolution
Be Possible
Be Possible’s (BP) aspirational and transformative work is often difficult for prospective partners to explain and share with others. The brand’s reliance on a butterfly logo and slabbed typography struggled to stand out when seeking attention.
Create a brand identity that communicates the personal and professional change created through Be Possible’s services of systems and culture changes structured through equity, inclusion, and the power of lived experiences.
The brand ideation process (a 3-month blend of stakeholder interviews and Strategic Roadmap development) delivered both operational and positioning clarity that has helped the organization thrive through partner expansion.
AWARD RECOGNITIONS
The "Hero’s Journey" is a powerful theme in BP’s work, and our choice to explore the use of the gradient and the BP insignia as recognition of one’s movement intellectually through their work helps capture the energy and light of possibility.
AGI’s simplified Brand Guide provides a single-page solution to the basics of brand use, whether for print or digital.
What should I expect to pay for brand strategy consulting services?
The cost of brand strategy consulting varies depending on your specific needs, project complexity, and who you hire. Before any consultations, it’s important to define your goals and budget to ensure the scope of work matches your expectations. Small, independent consulting agencies like A Great Idea typically charge between $100 and $300+ per hour or $5,000 to $30,000 per full brand strategy project.
What is brochure design?
Brochure design is the process of creating a visual and informative marketing tool that represents a brand, product, or service. It involves strategically arranging typography, imagery, and branding elements across a folded or multi-page layout.
What are the key components of a brand identity?
- Logo: The visual representation of your brand
- Color Palette: The specific colors used to represent your brand
- Typography: The fonts and styles used in your brand communications
- Imagery & Graphics: The style of images and graphics that complement your brand
- Brand Voice and Messaging: The language and tone used in your communications
- Brand Guidelines: The document that codifies and ensures consistency across all brand collateral
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
How do you ensure the copy reflects our voice and values?
We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.