Be Possible Brand Evolution
Be Possible
Be Possible’s (BP) aspirational and transformative work is often difficult for prospective partners to explain and share with others. The brand’s reliance on a butterfly logo and slabbed typography struggled to stand out when seeking attention.
Create a brand identity that communicates the personal and professional change created through Be Possible’s services of systems and culture changes structured through equity, inclusion, and the power of lived experiences.
The brand ideation process (a 3-month blend of stakeholder interviews and Strategic Roadmap development) delivered both operational and positioning clarity that has helped the organization thrive through partner expansion.
AWARD RECOGNITIONS
The "Hero’s Journey" is a powerful theme in BP’s work, and our choice to explore the use of the gradient and the BP insignia as recognition of one’s movement intellectually through their work helps capture the energy and light of possibility.
AGI’s simplified Brand Guide provides a single-page solution to the basics of brand use, whether for print or digital.
How do I choose the right brand strategy consultant for my business?
Choosing the right brand strategy consultant is an important part of shaping your brand’s image and reputation. Take time to look at a potential consultant or agency’s past work by looking at their portfolio. Then, set up an initial meeting to ask questions and determine if their brand strategy process fits your needs, values, budget, and goals.
How much does professional brochure design cost?
The cost varies depending on complexity, page count, and whether you require custom illustrations or copywriting. We provide tailored quotes based on your specific project needs—ranging from high-impact tri-folds to multi-page corporate catalogs. Investing in professional design ensures your marketing collateral reflects the premium quality of your brand.
What is brochure design?
Brochure design is the process of creating a visual and informative marketing tool that represents a brand, product, or service. It involves strategically arranging typography, imagery, and branding elements across a folded or multi-page layout.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.