Brand and Website Evolution
Eviction Defense Collaborative
AWARD RECOGNITIONS
The Power to Lift
As an organization started by grassroots activists looking to ensure San Francisco's long-standing reputation for safe harbor of diversity and discovery, the identity needed to reflect the strength of its founders and current team. A Great Idea worked strategically with EDC leadership to identify the logo and graphic design approaches that pulled from the current identity while establishing a stronger balance and definition of how the organization wanted to share its story. One major shift in the approach was to incorporate a subtle arrow in the knocked-out house of the mark, which suggests elevation, improvement, and a way forward for many who struggle with housing in the city.
The Brand Block
The final logo and brand shifted the palette to a strong red and black softened with the mark’s rounded letters, now in balance with each other. Keeping the logo compact in its horizontal and vertical forms also allows the organization flexibility for use in print and digital design.
Evolving the Online Experience
As part of the brand update, the organization’s WordPress website needed to reflect a cleaner approach than its predecessor. Through sitemap and wireframes, A Great Idea guided the user experience conversation in reconfiguring the current content and reordering new content to better align to the organization.
Putting the “You” in UX
The updated site, with development in WordPress by A Great Idea, optimizes mobile accessibility, applying web design strategies that swiftly navigate uses to resources and connect EDC to its audience always coming back to the mission: “How can we help you?”
What is brand strategy?
Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.
How long does a website project take?
This can vary! Simple sites using 2-3 templates with 10-15 pages can take just a few weeks, while large projects can take months. We tailor our timelines to fit your team’s needs, budget, and capacity while remaining transparent and accurate about how long the project will take.
What should I expect to pay for brand strategy consulting services?
The cost of brand strategy consulting varies depending on your specific needs, project complexity, and who you hire. Before any consultations, it’s important to define your goals and budget to ensure the scope of work matches your expectations. Small, independent consulting agencies like A Great Idea typically charge between $100 and $300+ per hour or $5,000 to $30,000 per full brand strategy project.
What website platforms do you use?
We regularly work with content management systems (CMS) like WordPress, Webflow, and Squarespace, though we’re flexible. We evaluate each project and choose a CMS depending on your needs and technical goals!
How do I choose the right brand strategy consultant for my business?
Choosing the right brand strategy consultant is an important part of shaping your brand’s image and reputation. Take time to look at a potential consultant or agency’s past work by looking at their portfolio. Then, set up an initial meeting to ask questions and determine if their brand strategy process fits your needs, values, budget, and goals.