National Economic Transition Platform Launch

Just Transition Fund
CHALLENGE

The organization played an integral role in a group effort to pull together the Platform but needed a document and site turned around in a very short time. As a collective effort, branding needed to be separate from any one participant.

REQUEST

To convey the depth and opportunity of the innovative platform for addressing employment needs in conjunction with climate change response, the document needed to demonstrate the human impacts and successes. The print version needed to stay light, legible, and professional while the digital version encouraged sharing and featured ongoing updates related to adoption.

RESULT

The document and Wordpress-based site proved very popular and important tools in securing adoption of the platform as part of larger climate change funding discussions, including as part of national infrastructure bill.

AWARD RECOGNITIONS

"
A Great Idea conquered a challenging project with multiple rounds of edits on a very short deadline and surpassed our expectations by a mile. Hard-working, creative, and versatileeverything you need in a partner on an important project. As a result, we had an excellent product that shined in front of national and regional media and coalition partners.
"
Heidi B.
,
Executive Director

Powerful Presentation


The National Economic Transition Platform is an incredible opportunity for local governments and leaders to see a climate-focused future where coal-based industries aren’t fueling the local economies. As an aggregate venture of dozens of tribes, organizations, and community-based nonprofits, the editorial design of the platform needed to be clear and capture the aspiration and ideas in an easy-to-understand way.


Calling to Action


The site has one primary purpose: encourage users to read or download the platform document. The user experience decisions reflect these primary goals, letting the website design‘s focus on the orange draw attention to the prominent buttons on desktop or task bar on mobile.

The Complete Experience


Additional content gives the user more information as to the genesis of the platform, including a list of all the participating organizations and original article content.


Connecting to People


The website experience integrates consistent illustration and imagery to add dimension to the platform’s text.