CASE STUDIES

A Great Idea to create a memorable, iconic identity system, and campaign for Triad Health Project's annual, citywide event.

Queer | Art launched in 2009 to support a generation of LGBTQ+ artists that lost mentors to the AIDS Crisis of the 1980s. A Great Idea provided art direction and user experience consultation throughout its digital and brand evolution, including this latest iteration of its site.

Triad Health Project turned to A Great Idea to build a special event brand (postcards, poster, and social media) that recognizes decades of success while advancing the annual fundraiser.

Supplement technology innovator Nutritional Delivery Systems looked to A Great Idea (working in partnership with Chante Digital) to introduce them on the Shopify network with a strong brand deployment strategy, including user experience, website design, content strategy and copywriting.

When the modern, popular shared office space sought to create printed promotions to increase recognition for the artfully crafted space, HQ Greensboro hired A Great Idea to create the graphic design for poster and brochures that highlight membership and special event rentals.

A Great Idea developed a new brand system for the established Seattle Gilbert and Sullivan Society to capture new, younger audiences.

Central North Carolina’s largest adult literacy program wanted a slam dunk for its launch of a new annual fundraising event; they looked to A Great Idea for brand and identity, print design including poster and postcard promotions, web design, and development on Squarespace, plus onsite branding for banners and t-shirts.

To position for growth, regional health and housing community organization Greensboro Housing Coalition asks A Great Idea to remodel their brand identity and design. Project included a significant redesign of the long-standing identity and includes new tagline in addition to a communications package featuring original photography and testimonials.

The Adam Coker for Congress asked A Great Idea to create a candidate brand and identity along with content strategy. In addition, A Great Idea provided graphic design, social media content, and front-end development support for email communications and WordPress website design.

The Tyler Clementi Foundation's "Keep It Cool" campaign brought the anti-bullying message across social media platforms during the summer with help from A Great Idea.

Voces Latinas addresses the devastating impact of HIV among Latinas in the New York City borough of Queens. They approached A Great Idea with the goal of advancing an annual educational outreach program’s impact on the local community. Through collaborative discussions and budget restrictions, the print campaign delivered an approach featuring program participants shot in local scenes holding a unique poster done in a style resonant with street signs found in Central and South America.

Magnetic, modern dance performance company Pilobolus approached A Great Idea to choreograph a campaign for their annual summer workshop series.

Neurocrine Biosciences launched the drug treatment INGREZZA™ (valbenazine) with the content-based INBRACE™ program to provide education for health providers and patients about the pharmaceutical prescription process. Working as part of a team, A Great Idea provided wireframes, design variations, as well as the majority of front-end development for the small responsive site.

A Great Idea streamlined Janssen Oncology's tablet tool's user experience through a simplified interface that is more responsive to feedback.

Senior Whole Health led the nation in providing affordable and innovative healthcare plans for “dual-eligibles” — people who qualify for both Medicare and Medicaid in the state of Massachusetts (and now also New York). For the program’s high-profile launch, SWH hired A Great Idea to provide numerous brand and identity solutions ranging from the tri-block logo creation to the art direction of posters, brochures, postcards, mailers, and forms.

A Great Idea partnered with the Tyler Clementi Foundation to launch a directed email campaign to engage and enroll bullying prevention advocates with their programming.

The Golden Gypsy approached A Great Idea seeking to find a way to support the local community in recovery from a hurricane while also drawing attention to their unique brand and product.