Awareness Campaigns to Create Community Change
Getting your messaging right can be tough, especially with limited time and resources. This is especially true when it comes to communicating about complex issues like legislation, social justice initiatives, or organizational fundraisers.
That’s where we come in: A Great Idea’s awareness campaign services act as movement-building tools, rooted in equity, care, and community values.
How We Build Awareness Campaigns that Work
Effective awareness campaigns need more than just clever slogans or flashy graphics. The most impactful campaigns are built from a solid foundation of research, strategy, and storytelling.
A Great Idea’s awareness campaign services focus on clarity, measurable goals, and community connection to build campaigns that engage, educate, and mobilize.
Our Awareness Campaign Services Include:
- Landscape analysis & discovery
- Audience profiles & campaign goals
- Community-informed messaging
- Strategy & planning
- Data-driven metrics & KPIS
- Creative development
- Graphic design & copywriting
- Feedback rounds
- Deployment & rollout
- Printer coordination
- Social media scheduling
- Monitoring & optimization
Partner with A Great Idea to bring your next great awareness campaign idea to life!
Build an Awareness Campaign that Connects
As advocates ourselves, A Great Idea understands the stakes of your work. When you’re communicating about sensitive social issues, public health priorities, or vital advocacy efforts, your message needs to be clear, ethical, and relevant to your audience.
Partner with A Great Idea to bring your next great awareness campaign idea to life!
Partner with A Great Idea to bring your next great awareness campaign idea to life!
LET'S GET STARTED
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.