SERVICE:
INDUSTRY:
A4RR Psych Rehab Site
Client Partner:
The Alliance for Rights and Recovery
A4RR Psych Rehab Site Content
The Alliance for Rights and Recovery (A4RR) reached out to A Great Idea for copywriting support with the goal of rewriting and reinvigorating the website of the New York Psychiatric Rehabilitation Training Academy. It was important that the copy avoided sounding like “institutional expertise” while inviting people and practitioners in to change the field through skills-building.
CHALLENGE
The Alliance for Rights and Recovery needed engaging copy for the updated New York Psychiatric Rehabilitation Training Academy website.
REQUEST
A4RR requested that A Great Idea review the website’s previous copy and rewrite it in a way that would excite and engage recovery practitioners and providers without relying on hierarchical “institutional expert” paradigms.
RESULT
AGI utilized the information present in the prior website to develop new copy that excites and emboldens recovery practitioners to acquire new skills rooted in human rights, peer support, and self-determination.
AWARD RECOGNITIONS
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Thanks, A Great Idea for making this process go so smoothly. It was truly a pleasure to work with this team! As someone who had no experience in social media and website development, they made creating and refining the copy for a brand new site launch and setup of its social media platforms fun and easy!
"
—
Daniella L.
,
Director of Managed Care Initiatives
Community First
As advocates, our team’s understanding of power systems and equity enable us to approach the copy with a community-rooted perspective that aligns with the Alliance’s emphasis on peer support. We developed copy that articulated the non-hierarchical nature of the NY Psychiatric Rehabilitation Training Academy: not classes by experts, but skill-sharing with peers in recovery.
Igniting Passions
We used action-oriented language that ignites the passions of the practitioners and community members coming to the website. Whether for professional or personal development, it is important that people come away from the Academy with action items, new skills, and a human rights-based vision for the recovery, psychiatry, and rehabilitative fields.
Sustainable Invitations
Our experience in activism means we understand that making change is about inviting people in to learn more without shame. When writing the copy for this website, we effectively struck a tone that was supportive, engaging, and encouraging by presenting the Academy as a resource intended to make practitioners’ jobs and our shared communities more equitable and sustainable.