We Are A Great Idea
A Great Idea (AGI) is a full-service graphic design and brand strategy agency based in Durham and Greensboro, North Carolina.
We specialize in empathy and narrative-led creative solutions that help values-driven organizations amplify their message, build community, and move people to action.
Whether you’re launching a new initiative or evolving your brand identity, we deliver award-winning strategy, design, and development across print and digital platforms. Our network of creative collaborators brings heart, skill, and sharp thinking to every partnership.
SCHEDULE A CONSULTATIONReady to Tell a New Story for Your Brand?
If you’re ready to grow your reach, deepen community engagement, or refresh your brand with purpose and strategy, we’re ready to help. Let’s bring your next great idea to life.
Contact us to start a conversationWe Believe in Values-Driven Design
Design is never just about looking good; it’s about creating meaningful, human-centered experiences that inspire change. We work with organizations prioritizing education, equity, inclusion, and advocacy.
From community-based nonprofits and health innovators to foundations and entertainment companies, our clients are leaders committed to building a better world. We’re honored to be a part of their vision.
We’re proud to produce original branded content and communication assets that connect authentically with communities, challenge norms, and support missions that matter.
SEE OUR WORKRecognized, Relied on, & Award-winning
Our work has earned national and regional recognition for design and storytelling. But our biggest reward is our long-term partnerships with clients who trust us to create communications that resonate, educate, and elevate.
Recent Awards and Recognitions
Our Roots
Headquartered in Durham and Greensboro, we are deeply engaged in community-centered, equity-focused initiatives across Central North Carolina.
A Great Idea was founded in 2015 by Creative Strategist and lifelong activist Shane Lukas. In 2025, we celebrated our 10th anniversary!
In 2025, we celebrated our 10th anniversary!
We are a proud member of the NGLCC, National Lesbian and Gay Chamber of Commerce (both HARMONY and Carolinas chapters), and celebrate Pride all year long by supporting community initiatives and education. Learn all about our values and community engagement.
LET'S TALK
Ready to work with A Great Idea on your next big project? Whether you’re looking for expert brand strategy, copywriting services, or gorgeous design sure to ‘wow’ stakeholders—we’re your partners for advocate impact.
Schedule a conversation today.