North Carolina Serious Illness Coalition Brand Launch
North Carolina Serious Illness Coalition
The North Carolina Serious Illness Coalition was created out of the statewide task force that set a demanding, action-oriented agenda for leaders in healthcare services and needed an identity.
The identity needed to avoid the hazard created when the organization named itself (NC SIC) and so the mark and usage needed to encourage the adoption of NC Serious Illness Coalition’s work.
Calm colors and a serious, energetic typographic approach gave the coalition opportunities to bring thought leadership forward while acknowledging the urgency of their work.
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Through the use of bright blues and bold spaces, the Coalition’s brand immediately spoke the community’s focus on accessibility as well as expertise for digital and print initiatives.
The brand identity of the coalition was versatile enough to deploy across initiatives like their popular annual webinar series, which AGI also made as part of their brand approach strategic support for the organization.
What is brand strategy?
Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.
How do I choose the right brand strategy consultant for my business?
Choosing the right brand strategy consultant is an important part of shaping your brand’s image and reputation. Take time to look at a potential consultant or agency’s past work by looking at their portfolio. Then, set up an initial meeting to ask questions and determine if their brand strategy process fits your needs, values, budget, and goals.
Why is brand identity important?
A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.
How do I know if I need brand strategy consulting?
Some signs that you need brand strategy consulting include:
- Inconsistent or unclear brand messaging
- Declining clientele or customer engagement
- Perceived lack of differentiation from competitors
- Confusion over target audience
- Low brand awareness
- Outdated brand identity
- Negative public perception
- Lack of brand advocacy
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.