North Carolina Serious Illness Coalition Brand Launch
North Carolina Serious Illness Coalition
The North Carolina Serious Illness Coalition was created out of the statewide task force that set a demanding, action-oriented agenda for leaders in healthcare services and needed an identity.
The identity needed to avoid the hazard created when the organization named itself (NC SIC) and so the mark and usage needed to encourage the adoption of NC Serious Illness Coalition’s work.
Calm colors and a serious, energetic typographic approach gave the coalition opportunities to bring thought leadership forward while acknowledging the urgency of their work.
AWARD RECOGNITIONS
Through the use of bright blues and bold spaces, the Coalition’s brand immediately spoke the community’s focus on accessibility as well as expertise for digital and print initiatives.
The brand identity of the coalition was versatile enough to deploy across initiatives like their popular annual webinar series, which AGI also made as part of their brand approach strategic support for the organization.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
What is brand identity development?
Brand identity development is the process of figuring out how a brand looks and feels based on its values, mission and personality.
It involves stakeholder input—community members, staff, and leaders—and includes visual elements like the logo, color palette, typography, imagery, and overall style. Together, these pieces make the brand look consistent and easy to recognize everywhere it’s used.
What is brand strategy?
Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.