North Carolina Serious Illness Coalition Brand Launch
North Carolina Serious Illness Coalition
The North Carolina Serious Illness Coalition was created out of the statewide task force that set a demanding, action-oriented agenda for leaders in healthcare services and needed an identity.
The identity needed to avoid the hazard created when the organization named itself (NC SIC) and so the mark and usage needed to encourage the adoption of NC Serious Illness Coalition’s work.
Calm colors and a serious, energetic typographic approach gave the coalition opportunities to bring thought leadership forward while acknowledging the urgency of their work.
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Through the use of bright blues and bold spaces, the Coalition’s brand immediately spoke the community’s focus on accessibility as well as expertise for digital and print initiatives.
The brand identity of the coalition was versatile enough to deploy across initiatives like their popular annual webinar series, which AGI also made as part of their brand approach strategic support for the organization.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.
Why is brand identity important?
A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
How do I know if I need brand strategy consulting?
Some signs that you need brand strategy consulting include:
- Inconsistent or unclear brand messaging
- Declining clientele or customer engagement
- Perceived lack of differentiation from competitors
- Confusion over target audience
- Low brand awareness
- Outdated brand identity
- Negative public perception
- Lack of brand advocacy
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.