Celebrating a decade of collaboration, creativity, and change.

We started A Great Idea ten years ago with the belief that storytelling and strategy could help our movements shift power and culture.

Over the past decade, we’ve had the honor to work with mission-driven organizers, educators, artists, healers, advocates, and movement builders. Together, we’ve launched awareness campaigns, shaped community presence, and built digital tools that shape the world around us.

Thank you for being part of our journey!

In celebration of our anniversary, we INVITED songwriter and performer William Nesmith to craft a song that captures the movement, the moment, the possibility of working together for change.

"WE ARE A GREAT IDEA"
Original clipart stop motion animation by Motion Potion.
"WE ARE A GREAT IDEA" (WE ARE IN THE HOUSE MIX)
Original remix by Handanu. Original animations by Age.
WATCH THE INTERVIEW + LIVE PERFORMANCE WITH WILLIAM NESMITH
FREE DOWNLOAD OF "WE ARE A GREAT IDEA" EP
DOWNLOAD MP3s
GET YOUR FREE MP3s
Enter your email here to get the single + 2 remixes. You'll also be subscribed for updates from AGI with other free future gifts of gratitude and celebration.

MORE FROM OUR CELEBRATION...

10 Ways We Measured A Decade of Impact Metrics

Discover practical communications strategies for nonprofits in our white paper Metrics of Change. Learn how to track social impact with communications metrics, communications analytics, and social media metrics. Explore nonprofit impact measurement, measuring impact, impact measurement, and nonprofit analytics to refine your communication strategies and measure real-world change.

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What is a Great Idea?

In honor of its 10th anniversary, A Great Idea asks collaborators and community members, “What makes a great idea?” This video highlights the creativity, impact, and collective vision behind a decade of advocacy, storytelling, and collaboration.

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10 Projects That Shaped 10 Years of A Great Idea

For 10 years, A Great Idea has partnered with mission-driven organizations, combining creative strategy, design, storytelling, web development, nonprofit video production, social media content, and marketing collateral to drive social impact and advocacy.

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10 Years, 10 Songs: A Great Playlist

A Great Idea turns ten! Explore our anniversary celebration featuring personal playlists from our team, the stories behind our first decade, and how creativity, community, and music shaped our journey. Discover the soundtrack of A Great Idea’s ten-year impact.

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The Future We’re Designing Together

As A Great Idea marks 10 years, we reflect on a decade of creative communications, digital strategy, advocacy, and social impact. Explore our insights on the future of social media, AI-driven design, authentic storytelling, nonprofit communications, and resilient platforms for human-centered innovation.

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The Movement Work Behind the Work

A Great Idea celebrates 10 years of creative solutions and advocacy for social impact, driven by our team’s mission-focused projects, personal passions, and nonprofit work.

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Years Together...
2015
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2016
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2017
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2018
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2019
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2019
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THESE AWARDS ALSO HAPPENED...

2024
GDUSA Design Award
for
Unity Walk 2024
2024
GDUSA Design Award
for
Reimagining Race & Social Justice
2024
GDUSA Design Award
for
A Simple Gesture Brand Evolution
2024
GDUSA Design Award
for
FAI Website + Brand Update
2024
GDUSA Design Award
for
We Are PHARMA! Advancing Equity 2024
2024
Anthem Award
for
Reimagining Race & Social Justice
2024
MarCom Awards
for
New Politics Site Evolution
2024
MarCom Awards
for
We Are PHARMA! Advancing Equity 2024
2024
GDUSA HEALTH + WELLNESS Design Award
for
"Our Summer of Action" Campaign
2024
GDUSA HEALTH + WELLNESS Design Award
for
My Life. My Body. My PrEP.
2024
Digital Design Award
for
"Pride is for Every Body" Campaign
2024
Digital Design Award
for
A Great Idea website evolution
2024
Web Excellence Award
for
A Great Idea website evolution
2024
Digital Design Award
for
Public Works Partners Site Launch
2024
Web Excellence Award
for
THP Website Evolution
2024
Web Excellence Award
for
Public Works Partners Site Launch
2024
Web Excellence Award
for
Advocate for Adult Industry Reform Directory
2024
Special Award, Lucy Morgan Award for In-Depth Reporting
for
Embrace Magazine: Sex, Drugs, and Out of Control
"Sex, Drugs & Out of Control” in Embrace Magazine (in collaboration with John Sotormayor)
2023
Investigative Reporting
for
"Sex, Drugs & Out of Control” in Embrace Magazine (in collaboration with John Sotormayor)
2023
Health + Wellness Design Awards
for
We Are PHARMA! Advancing Equity Magazine
2023
GDUSA Health + Wellness Design Awards
for
"Selena's Story" Video
2023
GDUSA Health + Wellness Design Award
for
"HIV Special Needs Plans in New York State" Report
2022
Annual Graphic Design Awards
for
We Are PHARMA! Advancing Equity Magazine

...Activating Advocates

We’ve built campaigns and resources that organize, inform, and push systems to respond.
AWARD-WINNING SOLUTIONS WITH IMPACT
HIV Speaks' Video Testimonials
Healthy Starts Here Campaign
Environmental Justice & Climate Protection Conference Branding
2024 Jackie Kennedy Onassis Medal Celebration Video
North Carolina Serious Illness Coalition Brand Launch
A Simple Gesture Brand Evolution

...Celebrating Community

From pride marches to fundraisers, we’ve worked to uplift community-led solutions across platforms.
As part of our celebration of 10 years engaging advocacy for impact, our team is proud to announce $10,000 in microgrants for progressive activists and organizers who embody a passion for justice through action and a commitment to positive transformation.
FOUNDED IN JUSTICE + COMMUNITY

...Deepening Relationships

Some of our most powerful work comes from long-term partnerships built on trust and shared values.
IN OUR PARTNERS' WORDS

Looking Ahead

The next 10 years start now. Together, let’s go further!
"The Advocate Advantage"
AGI’s Owner and Creative Strategist, Shane Lukas, is releasing his first book in 2026! The Advocate Advantage explores thoughtful strategies to meaningfully deepen your relationship with people who want to see your business and organization succeed.
Ten $1,000 Microgrants
We are proud to support grassroots organizers across movements, particularly in the south. Each of these recipients will share their mission, vision for change, and advice for transformational work throughout the year in our monthly Idealist newsletter.
LEARN MORE
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Work WIth Us
Got your own great idea? Let’s bring it to life!