New Politics Leadership Academy Site Update
New Politics Leadership Academy
NPLA needed to clarify what “answering the call” meant concerning their recruitment efforts, but more broadly, to evolve the brand to better reflect the current organization.
Refresh brand collateral including the website to better serve as a tool for recruitment.
Along with the site rebranding, we created three new targeted landing pages for the respective recruitment targets.
AWARD RECOGNITIONS
Getting Vertical 1
Highly tailored vertical content was created to target those who are military service veterans, national service alumni, and other service professionals. NPLA alumni stories on these landing pages serve as compelling testimonials to persuade potential new servant leaders.
Getting Vertical 2
Highly tailored vertical content was created to target those who are military service veterans, national service alumni, and other service professionals. NPLA alumni stories on these landing pages serve as compelling testimonials to persuade potential new servant leaders.
Getting Vertical 3
Highly tailored vertical content was created to target those who are military service veterans, national service alumni, and other service professionals. NPLA alumni stories on these landing pages serve as compelling testimonials to persuade potential new servant leaders.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
Can you help us write the content for our landing page?
Absolutely! We offer content strategy and copywriting services, both of which can help ensure your page communicates effectively and powerfully.
What website platforms do you use?
We regularly work with content management systems (CMS) like WordPress, Webflow, and Squarespace, though we’re flexible. We evaluate each project and choose a CMS depending on your needs and technical goals!
How long does it take to build a landing page?
Typically, landing page development services take 2-4 weeks, depending on complexity and content needs. We confirm timelines early and keep communication transparent.