New Politics Leadership Academy Site Update

Client Partner:

New Politics Leadership Academy

Clearing Up the Path for Public Service

New Politics Leadership Academy recruits and develops those who have served in the military to continue their public service through civil engagement and political leadership. We assisted NPLA with a website update that more easily puts military service members and civil servants on the path toward work for the public good .

CHALLENGE

NPLA needed to clarify what “answering the call” meant concerning their recruitment efforts, but more broadly, to evolve the brand to better reflect the current organization.

REQUEST

Refresh brand collateral including the website to better serve as a tool for recruitment.

RESULT

Along with the site rebranding, we created three new targeted landing pages for the respective recruitment targets.

AWARD RECOGNITIONS

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Shane is such a pleasure to work with. He's so attentive to the unique needs of our organization and helped us create specific landing pages to better communicate to our specific audiences. Since we've begun using them in our email marketing and cold outreach to potential organizations, we've seen higher conversion rates in responses, open, and CTRs!

—

Cristina F.

Director of Partnerships and Growth

Getting Vertical 1

Highly tailored vertical content was created to target those who are military service veterans, national service alumni, and other service professionals. NPLA alumni stories on these landing pages serve as compelling testimonials to persuade potential new servant leaders.

Getting Vertical 2

Getting Vertical 3

Frequently Asked Questions About Services Used in New Politics Leadership Academy Site Update

Can you build websites that let people donate or sign petitions?

Absolutely! Your website should be able to centralize sign-ups and donations. Most of the websites we build require compatibility with CRMs like Salesforce or Hubspot, donation platforms like GiveLively, and email marketing or newsletter platforms. No matter your needs, our team will make sure everything works seamlessly and is easy to manage.

What do you need from us to start?

Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.

Will the UI design work on mobile and desktop?

Yes! We build UI design with most common devices and browsers in mind to ensure your website is consistent and usable across platforms.

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What’s the difference between UI and UX?

UI (User Interface) focuses more on the look, feel, and layout of your website. This can mean buttons, fonts, and navigation. UX (User Experience) is a bit broader and more structural, focusing on the overall experience. Think of UX as the house, the UI as the paint and the decorations. We often work on UI/UX in tandem as part of a holistic approach to website construction.

Can you integrate our CRM, donation platform, or LMS?

Yes! We regularly build custom integrations to enable on-screen donation, sign-ups, or community mobilization.

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