New Politics Leadership Academy Site Update
New Politics Leadership Academy
NPLA needed to clarify what “answering the call” meant concerning their recruitment efforts, but more broadly, to evolve the brand to better reflect the current organization.
Refresh brand collateral including the website to better serve as a tool for recruitment.
Along with the site rebranding, we created three new targeted landing pages for the respective recruitment targets.
AWARD RECOGNITIONS
Getting Vertical 1
Highly tailored vertical content was created to target those who are military service veterans, national service alumni, and other service professionals. NPLA alumni stories on these landing pages serve as compelling testimonials to persuade potential new servant leaders.
Getting Vertical 2
Highly tailored vertical content was created to target those who are military service veterans, national service alumni, and other service professionals. NPLA alumni stories on these landing pages serve as compelling testimonials to persuade potential new servant leaders.
Getting Vertical 3
Highly tailored vertical content was created to target those who are military service veterans, national service alumni, and other service professionals. NPLA alumni stories on these landing pages serve as compelling testimonials to persuade potential new servant leaders.
Will I be able to maintain the site after launch?
Yes, we will make sure you can! We build sites that are easy to manage with navigable content management systems (CMS) like WebFlow. We provide documentation and training so that you and your team feel comfortable updating content, adding pages, or running blogs. And if you ever need support, we’re here to help!
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
How long does a website project take?
This can vary! Simple sites using 2-3 templates with 10-15 pages can take just a few weeks, while large projects can take months. We tailor our timelines to fit your team’s needs, budget, and capacity while remaining transparent and accurate about how long the project will take.
What’s the difference between UI and UX?
UI (User Interface) focuses more on the look, feel, and layout of your website. This can mean buttons, fonts, and navigation. UX (User Experience) is a bit broader and more structural, focusing on the overall experience. Think of UX as the house, the UI as the paint and the decorations. We often work on UI/UX in tandem as part of a holistic approach to website construction.
What exactly is a landing page?
A landing page is a single, focused web page designed to drive a specific action—like donating, signing up, or registering—without the distractions of a full website.