INDUSTRY:
HIV Special Needs Plans White Paper
Client Partner:
Amida Care
Visual Storytelling is the Key Counterpoint to Information Density
As a nonprofit community health plan that specializes in coordinated care for people living with HIV, Amida Care writes white papers to document its experience and expertise. They asked A Great Idea to design their “HIV Special Needs Plans in the New York State Medicaid Program” report.
CHALLENGE
Due to the tremendous amount of content, we needed to create significant visual interest with infographics and photography to balance the reports extensive amount of text.
REQUEST
Design a visually engaging and balanced report that enhances the storytelling of the copy.
RESULT
The white paper is a robust documentation of Amida Care's extensive services, and the report reflects the diversity of who they are and who they serve.
AWARD RECOGNITIONS
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These services from A Great Idea include the following:
Can you do Search Engine Optimization (SEO)?
Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
How do you ensure the copy reflects our voice and values?
We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.