Our brand strategy consulting helps you uncover your brand’s purpose, shape a clear direction, and bring your community with you every step of the way.
Our Brand Strategy Process
When your brand is grounded in strategy and community insight, everything flows more smoothly, whether you’re looking for social media growth, successful fundraisers, or impactful advocacy campaigns.
We work with you to develop a long-term plan to position your brand in your community, as well as outlining the actions needed to make this happen over time.
Our approach to brand strategy consulting happens in three distinct phases:
Phase 1: We see and assess your brand story as past, present, and future.
During this phase, we:
- Review existing brand materials: site, print promotion, email communications, social channels, industry presence
- Facilitate 2 on-site (or virtual) leadership brand and vision discussions
- Integrate a competitive landscape review
- Identify key metrics for success
Phase 2: We explore and review what your audience expects and values.
We use tools to evaluate indicators such as credibility via reputation, perception of quality, interactions, and emotional experience. During this phase, we:
- Lead 3 advocate/audience brand and vision discussions
- Develop 2-5 user personas
- Visualize common advocate journeys and brand touchpoints
- Construct an empathy map reflecting the emotional experience community members have with your brand
Phase 3: We build a Road Map and Discovery Report with tactics that align, evolve, and expand your brand story.
This phase includes a deployment strategy for recommended next steps. During this phase, we:
- Align: We identify components that may need to be reduced in prominence from the core brand while reinforcing and affirming those that serve the future vision.
- Evolve: Whether a revision or complete redesign, we make necessary changes to brand elements in order to refine their usage for maximum impact.
- Expand: We identify, evaluate, and align key elements with the brand story in order to give them room to expand as the brand strategy is deployed.
Brands that Build Belonging
If your brand isn’t working for you anymore, it might be stuck. Remember: your brand should feel like home for your team, your community, and the people you serve.
Our brand strategy consulting services help you build a brand that people see themselves in by reflecting your values and inviting your advocates to take action.
Ready to Reimagine Your Brand Strategy?
We’d love to help you map out your organization’s path forward with purpose and creativity. Our team will listen, ask the right questions, and work with you to build a strategy that fits your future.
CASE STUDIES
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Brand Strategy
How do I choose the right brand strategy consultant for my business?
Choosing the right brand strategy consultant is an important part of shaping your brand’s image and reputation. Take time to look at a potential consultant or agency’s past work by looking at their portfolio. Then, set up an initial meeting to ask questions and determine if their brand strategy process fits your needs, values, budget, and goals.
What should I expect to pay for brand strategy consulting services?
The cost of brand strategy consulting varies depending on your specific needs, project complexity, and who you hire. Before any consultations, it’s important to define your goals and budget to ensure the scope of work matches your expectations. Small, independent consulting agencies like A Great Idea typically charge between $100 and $300+ per hour or $5,000 to $30,000 per full brand strategy project.
How do I know if I need brand strategy consulting?
Some signs that you need brand strategy consulting include:
- Inconsistent or unclear brand messaging
- Declining clientele or customer engagement
- Perceived lack of differentiation from competitors
- Confusion over target audience
- Low brand awareness
- Outdated brand identity
- Negative public perception
- Lack of brand advocacy
What is brand strategy?
Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.