CCSI Site Evolution
Coordinated Children's Services Initiative
AWARD RECOGNITIONS
A Push Forward
CCSI is a program that works with diverse communities across New York City. The website for many years was a highly underutilized tool in ensuring that participants had access to resource materials and calendars. The redesign, or site evolution, needed to take into account both responsive frameworks and simplicity of content hierarchy so that people could approach the tool with clarity and comfort. Strategies in organizing the site for quality user experience, or UX, as well as designing the site to feel light and easy to use yielded immediate, positive responses from participants.
Access Across the City, Across Devices
It was critical to have the site be accessible for everyone because many households served by CCSI did not have easy access to a laptop or tablet. Mobile phones were the focus for the site’s evolution in design, front-end development, and content. For example, the calendar’s upcoming events were the most important facet for users accessing the site, so the mobile design has given this material center stage to make sure participants quickly get what they need from meeting-to-meeting.
Lightness and Warmth
As a program that connects people who may be looking to advance access to youth care or address significant challenges, the palette (based off the program’s parent Vibrant) echoed the vitality and energy inspired by the participants themselves. Through graphic design solutions that felt bold and authentic, each section of the site was similarly lifted with imagery and illustrations that affirmed the value of community care.
What’s the difference between UI and UX?
UI (User Interface) focuses more on the look, feel, and layout of your website. This can mean buttons, fonts, and navigation. UX (User Experience) is a bit broader and more structural, focusing on the overall experience. Think of UX as the house, the UI as the paint and the decorations. We often work on UI/UX in tandem as part of a holistic approach to website construction.
Can you integrate our CRM, donation platform, or LMS?
Yes! We regularly build custom integrations to enable on-screen donation, sign-ups, or community mobilization.
How do I know if I need brand strategy consulting?
Some signs that you need brand strategy consulting include:
- Inconsistent or unclear brand messaging
- Declining clientele or customer engagement
- Perceived lack of differentiation from competitors
- Confusion over target audience
- Low brand awareness
- Outdated brand identity
- Negative public perception
- Lack of brand advocacy
Will the UI design work on mobile and desktop?
Yes! We build UI design with most common devices and browsers in mind to ensure your website is consistent and usable across platforms.
Do you offer healthcare website design?
Yes, in fact, we specialize in healthcare website design services! Our innovative healthcare clients do a range of work from equitable representation to PrEP access to queer healthcare coverage. Our healthcare website design services make it possible for them to keep their communities involved, included, and informed.