Triad Health Project Brand Evolution
Triad Health Project
Triad Health Project’s (THP) legacy was often understated, and after years of quietly delivering lifesaving services to central North Carolina, many people were unaware of the scale and scope of their impact.
Create an identity that recognizes the changing landscape of HIV, the boldness needed to insist on attention, and the warmth to invite people into the movement and join our mission to end HIV.
AGI created an energetic, modern portrait of the movement working to create “A future free from HIV,” the new tagline. The colorful approach amplified alongside a commitment to justice invigorated stakeholders past, present, and future.
AWARD RECOGNITIONS
THP’s new brand developed through AGI’s unique Brand Ideation process, gave language and framework for an updated recognition of intersectionality, core values, and the need to link health and justice, including in their annual report.
Expanding on the Strategic Brand Roadmap for THP, projects carry the messages to stakeholders through many different channels, making the brand story part of their connection and commitment.
What are the key components of a brand identity?
- Logo: The visual representation of your brand
- Color Palette: The specific colors used to represent your brand
- Typography: The fonts and styles used in your brand communications
- Imagery & Graphics: The style of images and graphics that complement your brand
- Brand Voice and Messaging: The language and tone used in your communications
- Brand Guidelines: The document that codifies and ensures consistency across all brand collateral
Why is brand identity important?
A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
How do I know if I need brand strategy consulting?
Some signs that you need brand strategy consulting include:
- Inconsistent or unclear brand messaging
- Declining clientele or customer engagement
- Perceived lack of differentiation from competitors
- Confusion over target audience
- Low brand awareness
- Outdated brand identity
- Negative public perception
- Lack of brand advocacy
How does brand identity design differ from brand strategy?
Brand identity design is the visual and creative expression of a broader brand strategy: it’s establishing how your brand looks. While brand strategy defines what your brand’s values, target audience, and market position are, brand identity design translates those elements into a visual language using elements like logos, color schemes, and typography.