Triad Health Project Brand Evolution
Triad Health Project
Triad Health Project’s (THP) legacy was often understated, and after years of quietly delivering lifesaving services to central North Carolina, many people were unaware of the scale and scope of their impact.
Create an identity that recognizes the changing landscape of HIV, the boldness needed to insist on attention, and the warmth to invite people into the movement and join our mission to end HIV.
AGI created an energetic, modern portrait of the movement working to create “A future free from HIV,” the new tagline. The colorful approach amplified alongside a commitment to justice invigorated stakeholders past, present, and future.
AWARD RECOGNITIONS
THP’s new brand developed through AGI’s unique Brand Ideation process, gave language and framework for an updated recognition of intersectionality, core values, and the need to link health and justice, including in their annual report.
Expanding on the Strategic Brand Roadmap for THP, projects carry the messages to stakeholders through many different channels, making the brand story part of their connection and commitment.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
What is brand identity development?
Brand identity development is the process of figuring out how a brand looks and feels based on its values, mission and personality.
It involves stakeholder input—community members, staff, and leaders—and includes visual elements like the logo, color palette, typography, imagery, and overall style. Together, these pieces make the brand look consistent and easy to recognize everywhere it’s used.
What should I expect to pay for brand strategy consulting services?
The cost of brand strategy consulting varies depending on your specific needs, project complexity, and who you hire. Before any consultations, it’s important to define your goals and budget to ensure the scope of work matches your expectations. Small, independent consulting agencies like A Great Idea typically charge between $100 and $300+ per hour or $5,000 to $30,000 per full brand strategy project.
How does brand identity design differ from brand strategy?
Brand identity design is the visual and creative expression of a broader brand strategy: it’s establishing how your brand looks. While brand strategy defines what your brand’s values, target audience, and market position are, brand identity design translates those elements into a visual language using elements like logos, color schemes, and typography.
Why is brand identity important?
A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.