Mind My Health Web Application Launch

Client Partner:

Mind My Health

Mind My Health is free online tool gives users throughout the country (though focused on North and South Carolina) the opportunity to store and manage their advance care planning health documents. A Great Idea leads creative direction, product strategy, and management of development. This includes branding, user experience, graphic design, email communications design, interface design, social media strategy, and print collateral as well as managing the development team for this web application.

CHALLENGE

REQUEST

RESULT

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Advanced Tool

Introduced as an innovative partnership with healthcare advocates throughout North and South Carolina, Mind My Health aims to reduce the challenges and infrequency many experience in having advance care documents available when they are needed. This project had only begun early phases of development when A Great Idea was brought on to lead the initiative by both establishing a brand and architecting a web application tool that could connect diverse communities to own their own health by planning for care in advance.

Ease of Access

At every step, consideration is made for an interface that ensures every user can view, download, and even share their documents. With decades of experience in responsive web design, the A Great Idea team began the project applying strong user experience principles, including interactive wireframes.

Built For the Future

Mind My Health’s unique approach, the vast network of healthcare partnerships, and leadership of regional and national experts represent a vision in how the future must include universal access to every person’s advanced care documents. A Great Idea shared the room with these leaders for intensive strategy sessions that lay the roadmap for the web application and provide clear guidance for the functions and expansions that drive success.

Frequently Asked Questions About Services Used in Mind My Health Web Application Launch

What makes a great website?

A great website is easy to navigate, responsive, accessible in every way, and looks great. We combine our full-stack development expertise with graphic design acumen to build sites that are meaningful to your audience.

Can you build websites that let people donate or sign petitions?

Absolutely! Your website should be able to centralize sign-ups and donations. Most of the websites we build require compatibility with CRMs like Salesforce or Hubspot, donation platforms like GiveLively, and email marketing or newsletter platforms. No matter your needs, our team will make sure everything works seamlessly and is easy to manage.

How do I know if I need brand strategy consulting?

Some signs that you need brand strategy consulting include:

Inconsistent or unclear brand messaging
Declining clientele or customer engagement
Perceived lack of differentiation from competitors
Confusion over target audience
Low brand awareness
Outdated brand identity
Negative public perception
Lack of brand advocacy

How do you ensure the copy reflects our voice and values?

We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.

What is website design?

It’s the process of planning, creating, and building websites by combining branding, structure, functionality, and user experience (UX) to support your goals. The goal is to create a site that’s useful and compelling so you can best connect with your audience!

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