THP Website Evolution
Triad Health Project
The organization was struggling with an identity and site that represented a dated vision of HIV and those living with HIV. They had also lost access to the ".org" variant of the website. The consensus was that the site (like the brand) felt dated.
To reflect the vitality of the community (those living with HIV and those working to end HIV) and justice-focused work needed to create a future free from HIV. The site also needed to support live events, special awareness campaigns and an active social media.
The innovation of the action experience at the front featuring "Get Tested", "Get Treatment", "Get Support" and "Get Involved" proved key gateways while the incorporation of test scheduling and awareness messaging became popular with users.
AWARD RECOGNITIONS
Stepping Into the Light
After a major rebranding initiative led by A Great Idea which involved identifying and implementing core strategies to lift up decades' of work in the community, the website served as a centerpiece to share this evolution in language and commitment to speak publicly about their work. The organization had largely presented itself in subtle and frequently overlooked ways. Through an energized content strategy and bold palette, the Wordpress site reflects the bravery, passion, and strength of the community THP serves.
Action That Has Impact
Key to ending HIV is a community that takes action. This was central to the rebranding initiative, and this perspective informed many of the decisions in the website. Strong calls to action are found at strategic locations assisting in adding clarity to the purpose and benefit of the site to users.
Innovative Content Approach
Rather than follow many of the existing models in nonprofit messaging, A Great Idea team introduced creative solutions and strategies to the Triad Health Project website that spoke directly to users who were looking to Get Informed, Get Tested, Get Support, or Get Involved. This language brought users to Wordpress pages that were designed to connect and motivate users to their next actions.
Do you offer ongoing support or maintenance?
Absolutely. We have ongoing retainers with many of our clients to perform regular maintenance and security patching. At the end of each project, though, we ensure our clients’ in-house web management teams have the tools and information they need to manage the website going forward.
Do you offer healthcare website design?
Yes, in fact, we specialize in healthcare website design services! Our innovative healthcare clients do a range of work from equitable representation to PrEP access to queer healthcare coverage. Our healthcare website design services make it possible for them to keep their communities involved, included, and informed.
How do I choose the right brand strategy consultant for my business?
Choosing the right brand strategy consultant is an important part of shaping your brand’s image and reputation. Take time to look at a potential consultant or agency’s past work by looking at their portfolio. Then, set up an initial meeting to ask questions and determine if their brand strategy process fits your needs, values, budget, and goals.
What is brand strategy?
Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.
What is website design?
It’s the process of planning, creating, and building websites by combining branding, structure, functionality, and user experience (UX) to support your goals. The goal is to create a site that’s useful and compelling so you can best connect with your audience!