"Selena's Story" Video
North Carolina Coalition Against Domestic Violence
The concept for the video was not fully conceived, which could leave the project moving in multiple directions.
Produce a video that addresses domestic violence as it enters the workplace environment.
A Great Idea produced an award-winning animated video called “Selena’s Story: Making a Case for Safe Leave,” which offers workplaces insights into creating an environment that supports those experiencing intimate partner violence.
AWARD RECOGNITIONS
Jargon-free Empathy
We helped NCCADV shape the video’s script to ensure the dialogue would be accessible, sympathetic, and engaging. This was achieved by omitting jargon and abstract language that could hinder feeling empathy toward the story.
Creative Privacy Protection
Because the narrative is based on a true story, using animation served to help protect the privacy of the individual whose story was being told. Also, by avoiding a live-action depiction, actors could not be misconstrued as having been victims of romantic partner violence due to participation in the video.
Do you offer education video production?
We do offer video production for education! As an educational video company, we distinguish ourselves from others in the sector by putting our values and partnerships first. We specialize in partnering with educational organizations that are leading with equity and mission to create content that inspires people to take action and get involved.
If we already have footage, can you just edit it?
Totally! That’s exactly what we offer with our video editing services. We often provide editing-only services for clients and partners who already have recorded content and just need help turning it into a finished piece.
Will content strategy help us raise funds or get more followers on Instagram?
Yes! We align content strategy with specific goals, meaning you can use the insights and plans we develop to reach your organizational goals more effectively.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
What’s the difference between content strategy and content creation?
Content strategy is a high-level plan that defines the who, what, when, where, why, and how of your content. This helps guide the content creation process, meaning when you begin writing or designing your content, you understand how to do it more impactfully.