InsiGHTS
Great ideas that power your brand: original articles, video, and industry content about graphic design, strategy, and development.
Articles and Updates from A Great Idea
In the podcast episode "Creating Cultures of Trust: Inside the Advocacy Advantage with Shane Lukas," guest Shane Lukas joins host Miss Liz on her long-running, successful platform dedicated to highlighting impactful advocacy. Together, they explore how organizations can cultivate true trust by moving away from transactional relationships and embracing empathy-led, human-centered leadership.
In episode #17 of the How to Humanist podcast, Shane Lukas, the leader behind the award-winning agency A Great Idea, joins host Shay Leonia for a wide-ranging, deeply empathetic conversation that bridges business ethics with personal purpose.

Sonca N. Interview: AGIdealist Microgrants 2025 GranteeSonca N. Interview: AGIdealist Microgrants 2025 GranteeSonca N. shares her vision for songwriting mentorship, empowering women of color in the music industry. With the 2025 A Great Idealist Microgrant, she’s hosting workshops to equip her St. Louis community with insider business acumen and skills.

Loud & Clear Advocate Highlight: Shane LukasLoud & Clear Advocate Highlight: Shane LukasAs part of NCAAN's Loud & Clear event, we interviewed A Great Idea owner, public speaker, and bodily autonomy advocate Shane Lukas who speaks about amplifying advocacy.

Frenchie Stoner Interview: AGIdealist Microgrants 2025 GranteeFrenchie Stoner Interview: AGIdealist Microgrants 2025 GranteeFrenchie Stoner shares how stigma-free, surveillance-free mutual aid supports sex workers and expands food access in Sacramento. A 2025 A Great Idealist Microgrant helped support this community-led work.

Recent Project Highlights, Awards, and Spring Momentum (Spring 2026)Recent Project Highlights, Awards, and Spring Momentum (Spring 2026)In this quarterly video update, get recent advocacy-centered design highlights from AGI, including support for Planned Parenthood New York State’s Day of Action and the launch of the Carolina Federation’s family of websites, both recognized with digital design accolades.

Wardell Lewis Jr. Interview: AGIdealist Microgrants 2025 GranteeWardell Lewis Jr. Interview: AGIdealist Microgrants 2025 GranteeNew Orleans Grand Marshal Wardell Lewis Jr. shares the meaning of second line culture and how the 2025 A Great Idealist Microgrant helped bring his latest regalia creation to life.

Why Community-Centric Messaging Wins in 2026Why Community-Centric Messaging Wins in 2026Organizations across healthcare, education, and nonprofit sectors are reporting a consistent shift in 2026: community-centric messaging is outperforming broad national campaigns when it comes to stakeholder engagement and long-term loyalty.

WNC Mask Bloc: AGIdealist Microgrant GranteeWNC Mask Bloc: AGIdealist Microgrant GranteeThe WNC Mask Bloc shares how mutual aid, clean air access, and community care shape more inclusive events in Western North Carolina. With the 2025 A Great Idealist Microgrant, they’re starting the region’s first air purifier lending library.

How Community-Focused Messaging Drives Loyalty for Multi-Location BrandsHow Community-Focused Messaging Drives Loyalty for Multi-Location BrandsA Great Idea's Shane Lukas explores the reason the phrase “shop local” continues to resonate. For multi-location brands and the agencies that support them, it’s not just about geographic proximity — it’s about relevance, trust, and shared identity.

The Storytelling Lab: When Your Brand Design Tells the Right Story with Shane LukasThe Storytelling Lab: When Your Brand Design Tells the Right Story with Shane LukasA Great Idea's creative strategist joins storytelling expert Rain Bennett's podcast to talk brand and content design solutions to build advocates and impact.

Lead Forward: Values, Community, and What’s NextLead Forward: Values, Community, and What’s NextA short video from A Great Idea founder Shane Lukas about how you deepen audience connection, strengthen donor support, and increase impact in 2026 with these free resources and opportunities.