Frequently Asked Questions

Our landing page development services can include template creation for a scalable system—a great option for annual campaigns, programmatic announcements, or multi-language announcements—or multiple unique page designs.

Absolutely! We offer content strategy and copywriting services, both of which can help ensure your page communicates effectively and powerfully.

Typically, landing page development services take 2-4 weeks, depending on complexity and content needs. We confirm timelines early and keep communication transparent.

A landing page is a single, focused web page designed to drive a specific action—like donating, signing up, or registering—without the distractions of a full website.

A print-ready brochure is designed using the CMYK color model with specific "bleeds" and margins to ensure it looks perfect when physically printed. A digital brochure (or e-brochure) is optimized for the RGB color space, features interactive elements like clickable links, and is compressed for fast loading in emails or on your website. We can provide your final files in both formats to maximize your reach.

While many clients provide their own text and high-resolution photos, A Great Idea offers full-service solutions. We can assist with professional copywriting, stock image curation, or custom photography to ensure your brochure is cohesive and persuasive. For the best print results, we recommend using images with at least 300 DPI (dots per inch).

A typical brochure design project takes between 1 to 3 weeks. This timeline includes the initial discovery phase, concept development, and rounds of revisions. If you have a tight deadline for a trade show or product launch, let us know—we offer expedited design services to ensure you never miss a marketing opportunity.

The cost varies depending on complexity, page count, and whether you require custom illustrations or copywriting. We provide tailored quotes based on your specific project needs—ranging from high-impact tri-folds to multi-page corporate catalogs. Investing in professional design ensures your marketing collateral reflects the premium quality of your brand.

Brochure design is the process of creating a visual and informative marketing tool that represents a brand, product, or service. It involves strategically arranging typography, imagery, and branding elements across a folded or multi-page layout.

Not a problem! We’re here to help you through every step of the process with no background in brand work required. Our process is collaborative and accessible for teams of any skillset and capacity. A Great Idea is here to listen, make your job easier, and help your event make a lasting impression.

Absolutely! We can build a complementary event identity that aligns with your organization’s brand or we can help you develop something new if you’re looking to branch out. If you need assistance with a regular event, we can definitely refresh and maximize branding that already exists.

The earlier, the better! In a perfect world, getting started with your event or conference brand 3-6 months before it happens gives everybody time to strategize, design, and get all our ducks in a row. We regularly help clients on tighter timelines—reach out and see what’s possible!

We work within a wide range of events and conferences! From grassroots community forums to advocacy campaigns or galas, if you’re bringing people together with a purpose, we’re your partners to help make that happen.

Absolutely! Your website should be able to centralize sign-ups and donations. Most of the websites we build require compatibility with CRMs like Salesforce or Hubspot, donation platforms like GiveLively, and email marketing or newsletter platforms. No matter your needs, our team will make sure everything works seamlessly and is easy to manage.

We build accessibility into each step of our web design process and stick closely to ADA and WCAG 2.2 standards. From high color contrast to screen reader compatibility and keyboard navigation, we make sure the site works for everyone.

We have over a decade of experience in education website design. Many of our incredible clients are leaders in the education industry, doing work to ensure learning is equitable and inclusive. Our education website design services make it easier for them to reach their audiences and centralize their digital presence!

Yes, we will make sure you can! We build sites that are easy to manage with navigable content management systems (CMS) like WebFlow. We provide documentation and training so that you and your team feel comfortable updating content, adding pages, or running blogs. And if you ever need support, we’re here to help!

This can vary! Simple sites using 2-3 templates with 10-15 pages can take just a few weeks, while large projects can take months. We tailor our timelines to fit your team’s needs, budget, and capacity while remaining transparent and accurate about how long the project will take.

Yes, in fact, we specialize in healthcare website design services! Our innovative healthcare clients do a range of work from equitable representation to PrEP access to queer healthcare coverage. Our healthcare website design services make it possible for them to keep their communities involved, included, and informed.

A great website is easy to navigate, responsive, accessible in every way, and looks great. We combine our full-stack development expertise with graphic design acumen to build sites that are meaningful to your audience.

It’s the process of planning, creating, and building websites by combining branding, structure, functionality, and user experience (UX) to support your goals. The goal is to create a site that’s useful and compelling so you can best connect with your audience!

Absolutely. We have ongoing retainers with many of our clients to perform regular maintenance and security patching. At the end of each project, though, we ensure our clients’ in-house web management teams have the tools and information they need to manage the website going forward.

Yes! We regularly build custom integrations to enable on-screen donation, sign-ups, or community mobilization.

We regularly work with content management systems (CMS) like WordPress, Webflow, and Squarespace, though we’re flexible. We evaluate each project and choose a CMS depending on your needs and technical goals!

Timelines vary based on the scope of your video. Typically, start-to-finish videos can take anywhere from a few weeks to a couple of months. We’ll outline milestones clearly when we’re in the discovery phase of project kickoff.

Totally! That’s exactly what we offer with our video editing services. We often provide editing-only services for clients and partners who already have recorded content and just need help turning it into a finished piece.

We do offer video production for education! As an educational video company, we distinguish ourselves from others in the sector by putting our values and partnerships first. We specialize in partnering with educational organizations that are leading with equity and mission to create content that inspires people to take action and get involved.

When we talk about video production, we’re talking about seeing a video through from start to finish: planning, scripting, filming, directing, editing, and finalizing a video. Editing is just one stage of that and refers to turning raw footage into a video prepared for distribution.

Yes! We build UI design with most common devices and browsers in mind to ensure your website is consistent and usable across platforms.

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UI (User Interface) focuses more on the look, feel, and layout of your website. This can mean buttons, fonts, and navigation. UX (User Experience) is a bit broader and more structural, focusing on the overall experience. Think of UX as the house, the UI as the paint and the decorations. We often work on UI/UX in tandem as part of a holistic approach to website construction.

Absolutely! We offer everything from one-off posts to complete social media management services packages. Long-term management includes ongoing content planning, post creation, scheduling, community engagement, and performance tracking. We collect analytics throughout this process and use them to refine our approach.

The only thing we need from you is for you to reach out and schedule a discovery call! Whether you have an underperforming social media account, a loose idea for a new organization, or an event to promote, we can work with you to craft social media content and a strategy that activates your network of advocates!

Our team produces graphics, videos, carousels, Reels, Shorts, infographics, live event coverage, text-based posts, and stories. All of the content we create reflects your mission and values and is created with your community in mind.

Our custom social media services are shaped to meet your needs and goals. AGI’s team handles a wide variety of design, copywriting, media management, and development. Whatever you need, it’s likely we would be great partners for it! We offer a variety of social media services, including strategy, content creation, rollout, and long-term management.

While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.

Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.

Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.

Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!

We manage a range of email support from urgent one-off emails to seasonal pushes or ongoing newsletters. We’ll work with you to choose the right cadence for your organization.

Email marketing is one of the most cost-effective channels available. Depending on your goals and list quality, each $1 spent can return $36-$40 in value.

Absolutely. We specialize in email marketing for healthcare, with experience from patient engagement to public health campaigns. We adapt these same strategies to nonprofit email marketing and education.

Yes. Email remains one of the best ways to communicate with supporters who already care about your mission. It enables personalized outreach, targeted segmentation, and automation for consistency and engagement.

Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.

We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.

We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.

Yes! We align content strategy with specific goals, meaning you can use the insights and plans we develop to reach your organizational goals more effectively.

A content strategy agency like A Great Idea is a group of people who understand the technical strategy, timing, and creative processes behind powerful content that engages your followers, connects with your community, and grows your audience—both digitally and in real life.

Content strategy is a high-level plan that defines the who, what, when, where, why, and how of your content. This helps guide the content creation process, meaning when you begin writing or designing your content, you understand how to do it more impactfully.

Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.

Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.

We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.

Brand identity design is the visual and creative expression of a broader brand strategy: it’s establishing how your brand looks. While brand strategy defines what your brand’s values, target audience, and market position are, brand identity design translates those elements into a visual language using elements like logos, color schemes, and typography.

• Logo: The visual representation of your brand
• Color Palette: The specific colors used to represent your brand
• Typography: The fonts and styles used in your brand communications
• Imagery & Graphics: The style of images and graphics that complement your brand
• Brand Voice and Messaging: The language and tone used in your communications
• Brand Guidelines: The document that codifies and ensures consistency across all brand collateral

A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.

Brand identity development is the process of figuring out how a brand looks and feels based on its values, mission and personality.

It involves stakeholder input—community members, staff, and leaders—and includes visual elements like the logo, color palette, typography, imagery, and overall style. Together, these pieces make the brand look consistent and easy to recognize everywhere it’s used.

We design for all formats but regularly produce print-ready files, digital-first layouts, accessible PDFs, or fully interactive web-based reports. If you need printing, we can help you coordinate with a printer and ensure your annual report file is ready for that process.

This really depends on your timeline, page count, and content readiness! Often, we find that designing an annual report takes us 2-3 months. We’ll work together to establish a detailed schedule, and then we’ll stick to it.

Materials that we find helpful are your latest report, raw content or outlines, brand information, and ideas or goals—but if you have none of this, that’s okay. In the discovery process, we’ll talk about your project needs and available assets. For example, many of our partners utilize our brand development and copywriting services as an add-on to their annual report design process.

Choosing the right brand strategy consultant is an important part of shaping your brand’s image and reputation. Take time to look at a potential consultant or agency’s past work by looking at their portfolio. Then, set up an initial meeting to ask questions and determine if their brand strategy process fits your needs, values, budget, and goals.

The cost of brand strategy consulting varies depending on your specific needs, project complexity, and who you hire. Before any consultations, it’s important to define your goals and budget to ensure the scope of work matches your expectations. Small, independent consulting agencies like A Great Idea typically charge between $100 and $300+ per hour or $5,000 to $30,000 per full brand strategy project.

Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.

Some signs that you need brand strategy consulting include:

• Inconsistent or unclear brand messaging
• Declining clientele or customer engagement
• Perceived lack of differentiation from competitors
• Confusion over target audience
• Low brand awareness
• Outdated brand identity
• Negative public perception
• Lack of brand advocacy