2018 Annual Report

Client Partner:

The Up Center

The Up Center looked to A Great Idea as their creative solutions partner to showcase their annual success in serving the many diverse needs of the children and families of Hampton Roads, Virginia. A Great Idea art directed the annual report, including the graphic design, content strategy, copywriting, and final production.
2018 Annual Report for The Up Center — annual report design
CHALLENGE
REQUEST
RESULT

AWARD RECOGNITIONS

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The Energy of Action

In evolving the annual report from previous years, collaboration with The Up Center’s team to generate a document that brought positivity, freshness, and future-forward feeling was imperative while also making it clear that donors and supporters are the lifeblood of the organization.

Smart Design

The final produced report captured The Up Center’s story of success while also sticking to a solid 8-pages of print along with a gatefold that gave them additional space to highlight statistics and list out their entire donor pool.

Frequently Asked Questions About Services Used in 2018 Annual Report

These services from A Great Idea include the following:

Is there a difference between print and digital design?

Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.

What information do you need from us to start our annual report design?

Materials that we find helpful are your latest report, raw content or outlines, brand information, and ideas or goals—but if you have none of this, that’s okay. In the discovery process, we’ll talk about your project needs and available assets. For example, many of our partners utilize our brand development and copywriting services as an add-on to their annual report design process.

How long does the annual report design process usually take?

This really depends on your timeline, page count, and content readiness! Often, we find that designing an annual report takes us 2-3 months. We’ll work together to establish a detailed schedule, and then we’ll stick to it.

Will content strategy help us raise funds or get more followers on Instagram?

Yes! We align content strategy with specific goals, meaning you can use the insights and plans we develop to reach your organizational goals more effectively.

What is the standard turnaround time for a brochure project?

A typical brochure design project takes between 1 to 3 weeks. This timeline includes the initial discovery phase, concept development, and rounds of revisions. If you have a tight deadline for a trade show or product launch, let us know—we offer expedited design services to ensure you never miss a marketing opportunity.

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