2018 Annual Report

Client Partner:

The Up Center

The Up Center looked to A Great Idea as their creative solutions partner to showcase their annual success in serving the many diverse needs of the children and families of Hampton Roads, Virginia. A Great Idea art directed the annual report, including the graphic design, content strategy, copywriting, and final production.
CHALLENGE
REQUEST
RESULT

AWARD RECOGNITIONS

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The Energy of Action

In evolving the annual report from previous years, collaboration with The Up Center’s team to generate a document that brought positivity, freshness, and future-forward feeling was imperative while also making it clear that donors and supporters are the lifeblood of the organization.

Smart Design

The final produced report captured The Up Center’s story of success while also sticking to a solid 8-pages of print along with a gatefold that gave them additional space to highlight statistics and list out their entire donor pool.

Frequently Asked Questions About Services Used in 2018 Annual Report

These services from A Great Idea include the following:

What information do you need from us to start our annual report design?

Materials that we find helpful are your latest report, raw content or outlines, brand information, and ideas or goals—but if you have none of this, that’s okay. In the discovery process, we’ll talk about your project needs and available assets. For example, many of our partners utilize our brand development and copywriting services as an add-on to their annual report design process.

What is the standard turnaround time for a brochure project?

A typical brochure design project takes between 1 to 3 weeks. This timeline includes the initial discovery phase, concept development, and rounds of revisions. If you have a tight deadline for a trade show or product launch, let us know—we offer expedited design services to ensure you never miss a marketing opportunity.

What kind of print and digital design do you offer?

Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!

Do I need to provide the copy and images for my brochure?

While many clients provide their own text and high-resolution photos, A Great Idea offers full-service solutions. We can assist with professional copywriting, stock image curation, or custom photography to ensure your brochure is cohesive and persuasive. For the best print results, we recommend using images with at least 300 DPI (dots per inch).

What is a content strategy agency?

A content strategy agency like A Great Idea is a group of people who understand the technical strategy, timing, and creative processes behind powerful content that engages your followers, connects with your community, and grows your audience—both digitally and in real life.

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