Awareness Campaigns for Social Media

Client Partner:

Amida Care

As New York’s largest Medicaid Specialized Needs Plan, or SNP, that specializes in providing comprehensive health coverage and coordinated care to New York State residents with chronic conditions, including HIV/AIDS and communities with high risk of transmission, Amida Care is an important resource for individuals throughout New York state. The Amida Care team partnered with A Great Idea to lift up this important work applying a content strategy with emphasis on social media engagement in addition to branded, impact-driven graphic design and copywriting. With a 200% growth in Instagram participation, doubling the followers on Facebook, and a 40% increase in Twitter followers this year, it’s proof that our leadership in strategy is…a great idea.

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Expanding conversations

In working to meet specific, achievable goals that reduce HIV transmission in New York State, education and awareness are critical to keeping those living with HIV undetectable and communities at risk aware of prevention strategies. A Great Idea blends targeted messaging that aligns to national health conversations with recognizable celebrities, data points, and messages that connect to audiences across Facebook, Twitter, and Instagram.

Special event support

Throughout the year, Amida Care sponsors and collaborates on numerous special activities that advocate for its membership. In framing the social media conversations, A Great Idea enhances the event materials with supplemental content with a cadence that raises awareness and promotes participation.

Delivering engagement

The numbers matter, and with a 200% increase in Instagram engagement and a 40% increase in Facebook participation, the quality graphic design and social media copywriting have helped amplify Amida Care’s important messages of advocacy and education to its membership and beyond.

Frequently Asked Questions About Services Used in Awareness Campaigns for Social Media

Is there a difference between print and digital design?

Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.

Can you work with our existing brand guidelines?

Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.

What kind of social media content do you create?

Our team produces graphics, videos, carousels, Reels, Shorts, infographics, live event coverage, text-based posts, and stories. All of the content we create reflects your mission and values and is created with your community in mind.

Will content strategy help us raise funds or get more followers on Instagram?

Yes! We align content strategy with specific goals, meaning you can use the insights and plans we develop to reach your organizational goals more effectively.

Can you do Search Engine Optimization (SEO)?

Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.

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