Awareness Campaigns for Social Media

Client Partner:

Amida Care

As New York’s largest Medicaid Specialized Needs Plan, or SNP, that specializes in providing comprehensive health coverage and coordinated care to New York State residents with chronic conditions, including HIV/AIDS and communities with high risk of transmission, Amida Care is an important resource for individuals throughout New York state. The Amida Care team partnered with A Great Idea to lift up this important work applying a content strategy with emphasis on social media engagement in addition to branded, impact-driven graphic design and copywriting. With a 200% growth in Instagram participation, doubling the followers on Facebook, and a 40% increase in Twitter followers this year, it’s proof that our leadership in strategy is…a great idea.

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Expanding conversations

In working to meet specific, achievable goals that reduce HIV transmission in New York State, education and awareness are critical to keeping those living with HIV undetectable and communities at risk aware of prevention strategies. A Great Idea blends targeted messaging that aligns to national health conversations with recognizable celebrities, data points, and messages that connect to audiences across Facebook, Twitter, and Instagram.

Special event support

Throughout the year, Amida Care sponsors and collaborates on numerous special activities that advocate for its membership. In framing the social media conversations, A Great Idea enhances the event materials with supplemental content with a cadence that raises awareness and promotes participation.

Delivering engagement

The numbers matter, and with a 200% increase in Instagram engagement and a 40% increase in Facebook participation, the quality graphic design and social media copywriting have helped amplify Amida Care’s important messages of advocacy and education to its membership and beyond.

Frequently Asked Questions About Services Used in Awareness Campaigns for Social Media

What types of copywriting services do you offer?

We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.

Can you work with our existing brand guidelines?

Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.

What do you need from us to start?

Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.

How do I measure the success of my awareness campaign?

Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.

Do you offer ongoing support?

Absolutely! We offer everything from one-off posts to complete social media management services packages. Long-term management includes ongoing content planning, post creation, scheduling, community engagement, and performance tracking. We collect analytics throughout this process and use them to refine our approach.

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