CASE STUDIES

The Municipal Art Society of New York (MAS) presented the 2024 Jacqueline Kennedy Onassis Medal, the Municipal Art Society’s highest honor, to Sandra Bloodworth, Yoko Ono, and Patti Smith. A Great Idea produced an informational video for MAS’ annual medal celebration event to educate about MAS’ work and inspiring donations.

The second issue of We Are Pharma! Advancing Equity begins a streak of successive award-winning print designs for Women of Color in Pharma (WOCIP)'s magazine.

A Great Idea's team delivered brand identity, event branding, and creative assets for New York City nonprofit Encore Community Services’ event, driving participation and engagement.

We developed multilingual social media graphics and printed collateral to promote the event, along with an action card for marchers to engage spectators on immigration issues relevant to North Carolina voters.

Encore Community Services reached out to A Great Idea to craft a rack card to communicate the range of their programs and services. We tapped into our expert understanding of design principles, our client’s mission, as well as the needs of ECS’ audience in order to create a design that is engaging, informative, and easy-to-understand.

A Great Idea created event branding, print collateral, and digital support for Encore’s annual fundraising event Heart to Heart.

Collaborating with Seattle-based, racial equity consultancy Be Possible, A Great Idea designed the creative for freestanding fixtures meant to prompt reflection on issues of race and social justice within Seattle Public Utilities as part of a gallery walk as well as staged reports.

A Great Idea designed the creative for and managed the digital media launch of a bilingual PrEP awareness campaign by a coalition of New York-area trans health experts. The collateral we created included social media graphics, event launch assets, and copy for nearly twenty social media posts.

Triad Health Project’s 2023 Health + Justice Report is an online, multi-media report detailing the organization’s impact on HIV prevention and other services to overcome barriers to treatment for the underserved in communities in and around Greensboro and High Point.

New Moon Network sought to centralize information for adult industry advocates. We helped launch the Advocate for Adult Industry Reform (AAIR) Directory as an online repository of opportunities and resources for sex worker rights, decriminalization initiatives, and survivor advocates. A Great Idea developed the branding and built the AAIR website for this pilot program.

FaithAction International provides services to help immigrants and refugees ease their transitions into new communities. FAI sought A Great Idea to evolve its branding to better communicate its mission and modernize its creative assets for easy reproducibility and visual cohesion across all digital platforms and printed collateral.

The Alliance for Rights and Recovery, formerly the New York Association of Psychiatric Rehabilitation Services, needed content and copy for their new website. A Great Idea worked alongside A4RR’s founder and team to develop an engaging and intuitive narrative for the website that communicates their organizational evolution in a way that is advocacy-centered, values-oriented and rights-driven.

Deeply identified by their green food delivery bags, our new logo for A Simple Gesture incorporated elements of a grocery bag icon to capitalize on how the organization is associated with their totes.

We upgraded Climate Advocacy Lab's newsletter production through on-brand design templates and backend integrations that helped create and distribute newsletters more efficiently.

Public Works Partners uses its wide-ranging areas of expertise to help public sector organizations increase their impact on the people they serve. Their partnership with A Great Idea aimed to focus their website on the services they provide, the industries they can apply their knowledge, experience, and skills, and their impact.

The North Carolina Coalition Against Domestic Violence (NCCADV) leads its state’s efforts to end intimate partner violence through various forms of advocacy, education, and collaboration. A Great Idea created an advocacy/education video that succinctly covers how workplaces can be sites of intervention for intimate partner violence.

This award-winning launch issue of the publication featured WOCIP founders and other women of color advancing diversity, equity, and inclusion in the pharmaceutical industry.

New Politics Leadership Academy recruits and develops those who have served in the military to continue their public service through civil engagement and political leadership. We assisted NPLA with a website update that more easily puts military service members and civil servants on the path toward work for the public good .

A brand evolution to match the organization's evolution.

The Alliance for Rights and Recovery (A4RR) reached out to A Great Idea for copywriting support with the goal of rewriting and reinvigorating the website of the New York Psychiatric Rehabilitation Training Academy. It was important that the copy avoided sounding like “institutional expertise” while inviting people and practitioners in to change the field through skills-building.

We developed branding for Dogwood Alliance’s annual Environmental Justice & Climate Protection to give flexibility and a distinct tone and feel from other Dogwood Alliance events.

A Great Idea's email communications solution for Mind My Health provided newsletter readers easily actionable emails to increase engagement and quicker delivery of relevant content.

As a nonprofit community health plan that specializes in coordinated care for people living with HIV, Amida Care writes white papers to document its experience and expertise. They asked A Great Idea to design their “HIV Special Needs Plans in the New York State Medicaid Program” report.

The NEW Pride Agenda approached A Great Idea to lead promotions of their community forum series, including social media with a focus on Instagram.