A Simple Gesture Brand Evolution
A Simple Gesture
A Simple Gesture’s success as a hunger relief program was constrained by a brand identity that felt familiar but didn’t represent its expansion of services and community partners.
Use the green bag model and expand the identity so that it could be more versatile in programs that include local retail food networks. Also, integrate a tagline that captures the purpose.
The logo incorporates the green bag while using an arrow to illustrate the program’s role in transporting unused food from one table to another. The tagline cleverly elevates its purpose to “move hunger off the table.”
AWARD RECOGNITIONS
Generated as a grassroots identity that blossomed with community adoption, the original logo had several phases of its existence - all of which suggested their work was a food bank, which it isn’t. To get past this, we focused on the movement of food (echoed in the tagline) to ensure clarity about ASG’s commitment to taking food that would be unused and getting it to tables that need it.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
What should I expect to pay for brand strategy consulting services?
The cost of brand strategy consulting varies depending on your specific needs, project complexity, and who you hire. Before any consultations, it’s important to define your goals and budget to ensure the scope of work matches your expectations. Small, independent consulting agencies like A Great Idea typically charge between $100 and $300+ per hour or $5,000 to $30,000 per full brand strategy project.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
How do I choose the right brand strategy consultant for my business?
Choosing the right brand strategy consultant is an important part of shaping your brand’s image and reputation. Take time to look at a potential consultant or agency’s past work by looking at their portfolio. Then, set up an initial meeting to ask questions and determine if their brand strategy process fits your needs, values, budget, and goals.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!