30-Day Vegan Challenge Awareness Campaign Brand
Encore Community Services
The challenge needed to drive awareness, fill limited participation spots, and foster a sense of community—requiring a compelling brand identity and engaging event branding.
The campaign needed to feel inspiring, accessible, and community-focused, with branded t-shirts and live events to encourage participation.
The 30-Day Vegan Challenge received a universally positive response, filling all available participation roles and supporting Encore’s mission.
AWARD RECOGNITIONS
Brand Identity & Event Branding That Invite Everyone to Join
A Great Idea crafted a vibrant, inclusive brand identity that resonated across all touchpoints of the 30-Day Vegan Challenge. The logo and visual language were designed to feel welcoming and energizing, helping to break down barriers for older adults new to plant-based eating. Event branding was applied consistently across t-shirts, printed one-sheets, and social media graphics, creating a cohesive experience for participants. The branded t-shirts became a badge of pride, uniting challenge members and fostering a sense of community. Live events, such as the kickoff reception and weekly check-ins, featured branded signage and materials that reinforced the campaign’s message of health, empowerment, and togetherness. By blending creative design with strategic messaging, A Great Idea ensured the initiative was both memorable and effective, making healthy aging feel attainable and exciting.
Creative Asset Development to Excite and Inform
The agency produced a suite of high-impact creative assets to drive awareness and participation. The one-sheet distilled the challenge’s benefits into a visually engaging, easy-to-read format, distributed at Encore’s centers and events. Social media graphics were optimized for shareability, using bold colors and clear calls to action to inspire sign-ups. Every asset was carefully aligned with Encore’s brand and the campaign’s wellness goals, ensuring consistency across channels. The result was a campaign that not only filled all available spots but also generated buzz in the community, positioning Encore as a leader in innovative health awareness campaigns for older adults.
What is the difference between digital and print-ready brochure design?
A print-ready brochure is designed using the CMYK color model with specific "bleeds" and margins to ensure it looks perfect when physically printed. A digital brochure (or e-brochure) is optimized for the RGB color space, features interactive elements like clickable links, and is compressed for fast loading in emails or on your website. We can provide your final files in both formats to maximize your reach.
What is the standard turnaround time for a brochure project?
A typical brochure design project takes between 1 to 3 weeks. This timeline includes the initial discovery phase, concept development, and rounds of revisions. If you have a tight deadline for a trade show or product launch, let us know—we offer expedited design services to ensure you never miss a marketing opportunity.
Can you work with existing brand guidelines?
Absolutely! We can build a complementary event identity that aligns with your organization’s brand or we can help you develop something new if you’re looking to branch out. If you need assistance with a regular event, we can definitely refresh and maximize branding that already exists.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.