Annual Fundraiser Celebration Event Brand and Collateral
Encore Community Services
Encore Community Services’ Heart to Heart event needed to fill the venue, inspire giving, and reinforce the organization’s impact.
A Great Idea was entrusted with the event’s brand identity to be engaging, mission-aligned, and elevate the event experience for donors and guests.
The event was a resounding success, breaking fundraising expectations with the event branding getting glowing feedback, strengthening Encore’s reputation and donor relationships.
AWARD RECOGNITIONS
Event Branding & Print Collateral
A Great Idea developed a sophisticated and heartfelt event brand identity that set the tone for an unforgettable evening. The branding extended across all print collateral, including invitations, event programs, signage, and donor recognition materials. Each piece was thoughtfully designed to reflect Encore’s mission and the spirit of generosity at the heart of the event. The cohesive visual language made every touchpoint—from the moment guests received their invitation to the on-site experience—feel intentional and elevated. Print collateral featured elegant typography, meaningful color palettes, and subtle graphic elements that tied back to Encore’s brand. This attention to detail helped create a sense of occasion and pride among attendees, reinforcing the value of supporting Encore’s work.
Digital & Onsite Collateral
The agency’s digital support included the creation of presentation slides, digital graphics, and on-site materials that kept the event running smoothly and guests engaged. Presentation slides were crafted to be visually compelling and easy to follow, highlighting key fundraising moments and stories of impact. On-site signage, table displays, and branded materials guided attendees through the evening, contributing to a seamless flow and a professional atmosphere. The digital and onsite branding worked hand-in-hand to create a memorable donor experience, helping Encore surpass previous fundraising records and strengthening relationships with supporters for years to come.
What if we’ve never done this before?
Not a problem! We’re here to help you through every step of the process with no background in brand work required. Our process is collaborative and accessible for teams of any skillset and capacity. A Great Idea is here to listen, make your job easier, and help your event make a lasting impression.
Do I need to provide the copy and images for my brochure?
While many clients provide their own text and high-resolution photos, A Great Idea offers full-service solutions. We can assist with professional copywriting, stock image curation, or custom photography to ensure your brochure is cohesive and persuasive. For the best print results, we recommend using images with at least 300 DPI (dots per inch).
How much does professional brochure design cost?
The cost varies depending on complexity, page count, and whether you require custom illustrations or copywriting. We provide tailored quotes based on your specific project needs—ranging from high-impact tri-folds to multi-page corporate catalogs. Investing in professional design ensures your marketing collateral reflects the premium quality of your brand.
What is brand identity development?
Brand identity development is the process of figuring out how a brand looks and feels based on its values, mission and personality.
It involves stakeholder input—community members, staff, and leaders—and includes visual elements like the logo, color palette, typography, imagery, and overall style. Together, these pieces make the brand look consistent and easy to recognize everywhere it’s used.
What is the difference between digital and print-ready brochure design?
A print-ready brochure is designed using the CMYK color model with specific "bleeds" and margins to ensure it looks perfect when physically printed. A digital brochure (or e-brochure) is optimized for the RGB color space, features interactive elements like clickable links, and is compressed for fast loading in emails or on your website. We can provide your final files in both formats to maximize your reach.