Advocate for Adult Industry Reform Directory
New Moon Network
No directory of resources and materials dedicated to sex worker advocacy existed before. The client’s vision was not fully formed when A Great Idea was approached.
Create a resource website that includes diverse experiences and identities within sex work. The tone of the site should be lighthearted.
A Great Idea built an incredibly easy-to-use, demographically inclusive online directory. Additionally, we designed a whimsical logo that played off of the “AAIR” acronym. Custom illustrations were created to visually reinforce the more cheerful tone.
AWARD RECOGNITIONS
It's Bespoke!
Custom illustrations were commissioned to perfectly complement the visual direction and to reflect the human-centered approach and diversity of our communities.
Filter Feeding Info
AAIR Directory’s user experience of its search functionality is effortless. Using filters to refine displayed information, those looking for events, funding opportunities, jobs, courses, and other resources can easily find all of the available information based on the selected filters.
Memorably Lighthearted
Playing off of Advocate for Adult Industry Reform’s acronym–AAIR–New Moon Network’s stakeholders delighted in our simple, but instantly memorable cloud theme.
What’s the difference between UI and UX?
UI (User Interface) focuses more on the look, feel, and layout of your website. This can mean buttons, fonts, and navigation. UX (User Experience) is a bit broader and more structural, focusing on the overall experience. Think of UX as the house, the UI as the paint and the decorations. We often work on UI/UX in tandem as part of a holistic approach to website construction.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
Do you offer healthcare website design?
Yes, in fact, we specialize in healthcare website design services! Our innovative healthcare clients do a range of work from equitable representation to PrEP access to queer healthcare coverage. Our healthcare website design services make it possible for them to keep their communities involved, included, and informed.
How do you ensure the copy reflects our voice and values?
We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.