Advocate for Adult Industry Reform Directory
New Moon Network
No directory of resources and materials dedicated to sex worker advocacy existed before. The client’s vision was not fully formed when A Great Idea was approached.
Create a resource website that includes diverse experiences and identities within sex work. The tone of the site should be lighthearted.
A Great Idea built an incredibly easy-to-use, demographically inclusive online directory. Additionally, we designed a whimsical logo that played off of the “AAIR” acronym. Custom illustrations were created to visually reinforce the more cheerful tone.
AWARD RECOGNITIONS
It's Bespoke!
Custom illustrations were commissioned to perfectly complement the visual direction and to reflect the human-centered approach and diversity of our communities.
Filter Feeding Info
AAIR Directory’s user experience of its search functionality is effortless. Using filters to refine displayed information, those looking for events, funding opportunities, jobs, courses, and other resources can easily find all of the available information based on the selected filters.
Memorably Lighthearted
Playing off of Advocate for Adult Industry Reform’s acronym–AAIR–New Moon Network’s stakeholders delighted in our simple, but instantly memorable cloud theme.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.
Will I be able to maintain the site after launch?
Yes, we will make sure you can! We build sites that are easy to manage with navigable content management systems (CMS) like WebFlow. We provide documentation and training so that you and your team feel comfortable updating content, adding pages, or running blogs. And if you ever need support, we’re here to help!
What types of copywriting services do you offer?
We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.