Advocate for Adult Industry Reform Directory
New Moon Network
No directory of resources and materials dedicated to sex worker advocacy existed before. The client’s vision was not fully formed when A Great Idea was approached.
Create a resource website that includes diverse experiences and identities within sex work. The tone of the site should be lighthearted.
A Great Idea built an incredibly easy-to-use, demographically inclusive online directory. Additionally, we designed a whimsical logo that played off of the “AAIR” acronym. Custom illustrations were created to visually reinforce the more cheerful tone.
AWARD RECOGNITIONS
It's Bespoke!
Custom illustrations were commissioned to perfectly complement the visual direction and to reflect the human-centered approach and diversity of our communities.
Filter Feeding Info
AAIR Directory’s user experience of its search functionality is effortless. Using filters to refine displayed information, those looking for events, funding opportunities, jobs, courses, and other resources can easily find all of the available information based on the selected filters.
Memorably Lighthearted
Playing off of Advocate for Adult Industry Reform’s acronym–AAIR–New Moon Network’s stakeholders delighted in our simple, but instantly memorable cloud theme.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
Do you offer ongoing support or maintenance?
Absolutely. We have ongoing retainers with many of our clients to perform regular maintenance and security patching. At the end of each project, though, we ensure our clients’ in-house web management teams have the tools and information they need to manage the website going forward.
Can you integrate our CRM, donation platform, or LMS?
Yes! We regularly build custom integrations to enable on-screen donation, sign-ups, or community mobilization.
Will I be able to maintain the site after launch?
Yes, we will make sure you can! We build sites that are easy to manage with navigable content management systems (CMS) like WebFlow. We provide documentation and training so that you and your team feel comfortable updating content, adding pages, or running blogs. And if you ever need support, we’re here to help!