My Life. My Body. My PrEP.
Amida Care
The theme, set by the client coalition, was a slight modification of the previous year’s theme. However, we needed a new visual direction and needed to use images from photo shoots they had already arranged.
The coalition wanted new campaign social media graphics, and later, a vertical vinyl banner using their own photography.
Our visual concept was to use a bright, dynamic background pattern in juxtaposition to the spokesmodel photos. The final images were vibrant, visually energetic, and celebrate the diversity of the spokesmodels.
AWARD RECOGNITIONS
Multi-media Promotion
The “My Life. My Body. My PrEP.” campaign was promoted on social media, video (YouTube), and with an in-person launch. We drove all of the social media promotion–graphic design and copywriting–including additional posts on the videos. Our vertical banners were the only campaign collateral for the live launch event.
Speaking the Language
A significant segment of the PrEP Coalition's audience uses Spanish as its first language. To ensure they could be reached, a bilingual campaign was necessary. Social media posts, graphics, and videos were translated into Spanish. Likewise, video interviews in Spanish had English subtitles.
Can you do Search Engine Optimization (SEO)?
Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
What types of copywriting services do you offer?
We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.
Do you offer ongoing support?
Absolutely! We offer everything from one-off posts to complete social media management services packages. Long-term management includes ongoing content planning, post creation, scheduling, community engagement, and performance tracking. We collect analytics throughout this process and use them to refine our approach.
How do you ensure the copy reflects our voice and values?
We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.