INDUSTRY:
Reimagining Race & Social Justice at Seattle Public Utilities
Client Partner:
Be Possible
The Power of Physically Presenting a Journey of Discovery, Inclusion, and Transformation
Collaborating with Seattle-based, racial equity consultancy Be Possible, A Great Idea designed the creative for freestanding fixtures meant to prompt reflection on issues of race and social justice within Seattle Public Utilities as part of a gallery walk as well as staged reports.
CHALLENGE
Devise static installations that entice pedestrians to commit to engaging thoughtfully with their content on race and social justice.
REQUEST
We were tasked to design creative for freestanding fixtures that should prompt pedestrians to use the images and words to reflect upon leadership, courage, and justice.
RESULT
We designed towers comprised of interlocking panels with strong visual and textual elements–including photographs, infographics, quotes/testimonials, and dictums–to engage passersby.
AWARD RECOGNITIONS
"
A Great idea was a collaborator with us. AGI introduced solutions that were implementable in the timeframe, in the budget. AGI went above and beyond.
"
—
Kristina K.
,
Lead Consultant
Scanability
As a passive instrument of engagement, these towers could not be too verbose so viewers could digest the text from panel to panel, tower to tower, without demanding too much time to do so. Concise language is central to maintaining a viewer’s attention in nearly all contemporary media.
High-Contrast Design
When grabbing a passerby’s attention is paramount, a strong visual impression from a distance must be achieved. We opted to primarily use a blue and yellow combination that easily catches the eyes at a glance. Moreover, the judicious use of large text and heavier font weights in contrast to smaller text with lighter weights establishes an information hierarchy that helps readers scan and digest the more important details first.
Dream Report
Staged dream reports like the “Reimagining Racial and Social Justice” workshop created person-to-person interactions to address racism and inequality within the workplace. Sixty Seattle Public Utilities employees participated in the “Dream Phase” to identify what is working in their racial and social justice efforts, the conditions that make it possible, and how to replicate those conditions.
These services from A Great Idea include the following:
How much does professional brochure design cost?
The cost varies depending on complexity, page count, and whether you require custom illustrations or copywriting. We provide tailored quotes based on your specific project needs—ranging from high-impact tri-folds to multi-page corporate catalogs. Investing in professional design ensures your marketing collateral reflects the premium quality of your brand.
Can you work with existing brand guidelines?
Absolutely! We can build a complementary event identity that aligns with your organization’s brand or we can help you develop something new if you’re looking to branch out. If you need assistance with a regular event, we can definitely refresh and maximize branding that already exists.
What is the standard turnaround time for a brochure project?
A typical brochure design project takes between 1 to 3 weeks. This timeline includes the initial discovery phase, concept development, and rounds of revisions. If you have a tight deadline for a trade show or product launch, let us know—we offer expedited design services to ensure you never miss a marketing opportunity.
What if we’ve never done this before?
Not a problem! We’re here to help you through every step of the process with no background in brand work required. Our process is collaborative and accessible for teams of any skillset and capacity. A Great Idea is here to listen, make your job easier, and help your event make a lasting impression.
Do I need to provide the copy and images for my brochure?
While many clients provide their own text and high-resolution photos, A Great Idea offers full-service solutions. We can assist with professional copywriting, stock image curation, or custom photography to ensure your brochure is cohesive and persuasive. For the best print results, we recommend using images with at least 300 DPI (dots per inch).