A4RR Site Content
The Alliance for Rights and Recovery
In the process of rebranding and building out a new website with the expertise of Growth for Good, the Alliance for Rights and Recovery’s new website lacked written content with a clear tone.
A4RR reached out to A Great Idea to create the copy for the new website. The copy needed to match and build on the tone AGI had already established on A4RR social media.
A Great Idea worked with the A4RR and G4G teams to develop language that elevates the website’s UI flow. The text and the website structure work arm-in-arm to uplift important advocacy work, is relevant to A4RR’s community, and centers their mission.
AWARD RECOGNITIONS
Rooted in Radical Tradition
For over four decades, Alliance for Rights and Recovery has been on the cutting edge of person-centered behavioral health advocacy; as advocates ourselves, we understand that this history informs all of their work––even as the organization rebrands and evolves. We ensured that the website copy firmly communicates A4RR’s constant values: working towards self-directed resource access; treating people as people, not patients; and networks of care rooted in community instead of institutions.
Centering Collaboration
Our direct collaboration with the teams at the Alliance for Rights and Recovery (A4RR) and Growth for Good (G4G) meant we could bring our copywriting and content expertise to the table when it was needed most. Through intentional conversation, we obtained a deep understanding of A4RR’s mission and combined this with the brand’s social media tone to develop copy that worked alongside G4G’s design work to create an engaging and advocacy-centered website.
Empower Advocates
With a core understanding of activism, organizational purpose, and audience, we are a perfect match to work with an advocate coalition like the Alliance for Rights and Recovery. We brought our background in harm reduction, intuitive understanding of tone, and brand expertise to write copy that is engaging, accessible, and effective at the purpose: igniting people’s passion for advocacy and connecting community members to resources.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
How do I know if I need brand strategy consulting?
Some signs that you need brand strategy consulting include:
- Inconsistent or unclear brand messaging
- Declining clientele or customer engagement
- Perceived lack of differentiation from competitors
- Confusion over target audience
- Low brand awareness
- Outdated brand identity
- Negative public perception
- Lack of brand advocacy
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
How do you ensure the copy reflects our voice and values?
We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.
What is brand strategy?
Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.