Treatment Tool
Specialty Access International
Janssen Oncology is one of the world’s largest providers of pharmaceuticals in cancer treatments. The team working on a unique tablet tool for health providers asked A Great Idea to streamline the original concept’s user experience, cutting the interactive table-based interactivity from 40+ pages of linear content and forms down to a clean, simple interface that responded to feedback and delivered the intended content.
A Great Idea began the project with a review of the content, established wireframes, and led the graphic design execution before building a functional prototype.
AWARD RECOGNITIONS
Clarity of Functions
With nearly 40 linear pages in the initial concept and design, this cost tool’s user experience needed to be slimmed down so that the user wasn’t overwhelmed and added the ability to easily edit selections within the tool. A Great Idea mapped out the intended goals of the project and introduced collapsible FAQ centers, form logics, and other user patterns that provided a seamless experience.
Detailing the User’s Experience
Once the tablet tool had clear focus and tightened engagement planned, it moved to the wireframing stage where content and calls to action could be easily identified and modified. A Great Idea took these wireframes to create an active prototype that gave the team and client an opportunity to interact with the tool before it went into full development
Designing for Use
A Great Idea looked to Janssen’s thorough brand guide to provide direction for the tool’s visual design. Keeping it within the Janssen family of products, the tablet tool’s clear calls to action and visual language of iconography and graphics produce a powerful, effective tool.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.
Will the UI design work on mobile and desktop?
Yes! We build UI design with most common devices and browsers in mind to ensure your website is consistent and usable across platforms.