Red Ribbon Run & AIDS Walk Identity
Triad Health Project
AWARD RECOGNITIONS
A Step Ahead
Known as Winter Walk for AIDS for the first 25 years, the Piedmont Triad’s signature HIV/AIDS awareness and fundraising event was reintroduced in 2017 as the Ron Johnson Red Ribbon Run & AIDS Walk. The Triad Health Project looked to expand the event and give it a memorable, consistent mark. The final brand designed by A Great Idea leveraged the power and potency of the red ribbon while suggesting movement.
Getting Word Out
In addition to the printed marketing, A Great Idea also prepared digital billboards and environmental graphics for the event. Triad Health Project also incorporated the brand into its social media engagement strategy to encourage the sharing of information about the event.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
What do you need from us?
The only thing we need from you is for you to reach out and schedule a discovery call! Whether you have an underperforming social media account, a loose idea for a new organization, or an event to promote, we can work with you to craft social media content and a strategy that activates your network of advocates!
What kind of social media content do you create?
Our team produces graphics, videos, carousels, Reels, Shorts, infographics, live event coverage, text-based posts, and stories. All of the content we create reflects your mission and values and is created with your community in mind.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.
What is a content strategy agency?
A content strategy agency like A Great Idea is a group of people who understand the technical strategy, timing, and creative processes behind powerful content that engages your followers, connects with your community, and grows your audience—both digitally and in real life.