Red Ribbon Run & AIDS Walk Identity

Client Partner:

Triad Health Project

New Look for Greensboro's Red Ribbon Run & AIDS Walk

A Great Idea to create a memorable, iconic identity system, and campaign for Triad Health Project's annual, citywide event.

CHALLENGE

REQUEST

RESULT

AWARD RECOGNITIONS

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A Great Idea totally exceeded our expectations for the logo and branding materials he/they created for our fundraising event. We rebranded our event this year and A Great !dea made the process go smoothly, helping us create a logo and marketing materials that perfectly reflect the spirit and purpose of our fundraising 5K. We’ve gotten great feedback on the new logo and branding from our supporters and donors.

—

Paula B.

Development Director

A Step Ahead

Known as Winter Walk for AIDS for the first 25 years, the Piedmont Triad’s signature HIV/AIDS awareness and fundraising event was reintroduced in 2017 as the Ron Johnson Red Ribbon Run & AIDS Walk. The Triad Health Project looked to expand the event and give it a memorable, consistent mark. The final brand designed by A Great Idea leveraged the power and potency of the red ribbon while suggesting movement.

Getting Word Out

In addition to the printed marketing, A Great Idea also prepared digital billboards and environmental graphics for the event. Triad Health Project also incorporated the brand into its social media engagement strategy to encourage the sharing of information about the event.

Frequently Asked Questions About Services Used in Red Ribbon Run & AIDS Walk Identity

Why is brand identity important?

A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.

What are the key components of a brand identity?

Logo: The visual representation of your brand
Color Palette: The specific colors used to represent your brand
Typography: The fonts and styles used in your brand communications
Imagery & Graphics: The style of images and graphics that complement your brand
Brand Voice and Messaging: The language and tone used in your communications
Brand Guidelines: The document that codifies and ensures consistency across all brand collateral

Will content strategy help us raise funds or get more followers on Instagram?

Yes! We align content strategy with specific goals, meaning you can use the insights and plans we develop to reach your organizational goals more effectively.

Can you work with our existing brand guidelines?

Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.

What is brand identity development?

Brand identity development is the process of figuring out how a brand looks and feels based on its values, mission and personality.

It involves stakeholder input—community members, staff, and leaders—and includes visual elements like the logo, color palette, typography, imagery, and overall style. Together, these pieces make the brand look consistent and easy to recognize everywhere it’s used.

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