Red Ribbon Run & AIDS Walk Identity
Triad Health Project
AWARD RECOGNITIONS
A Step Ahead
Known as Winter Walk for AIDS for the first 25 years, the Piedmont Triad’s signature HIV/AIDS awareness and fundraising event was reintroduced in 2017 as the Ron Johnson Red Ribbon Run & AIDS Walk. The Triad Health Project looked to expand the event and give it a memorable, consistent mark. The final brand designed by A Great Idea leveraged the power and potency of the red ribbon while suggesting movement.
Getting Word Out
In addition to the printed marketing, A Great Idea also prepared digital billboards and environmental graphics for the event. Triad Health Project also incorporated the brand into its social media engagement strategy to encourage the sharing of information about the event.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
What do you need from us?
The only thing we need from you is for you to reach out and schedule a discovery call! Whether you have an underperforming social media account, a loose idea for a new organization, or an event to promote, we can work with you to craft social media content and a strategy that activates your network of advocates!
How does brand identity design differ from brand strategy?
Brand identity design is the visual and creative expression of a broader brand strategy: it’s establishing how your brand looks. While brand strategy defines what your brand’s values, target audience, and market position are, brand identity design translates those elements into a visual language using elements like logos, color schemes, and typography.
What is brand identity development?
Brand identity development is the process of figuring out how a brand looks and feels based on its values, mission and personality.
It involves stakeholder input—community members, staff, and leaders—and includes visual elements like the logo, color palette, typography, imagery, and overall style. Together, these pieces make the brand look consistent and easy to recognize everywhere it’s used.
Why is brand identity important?
A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.