INDUSTRY:
HQ Greensboro Brochure and On-Site Promotions
Client Partner:
HQ Greensboro
When the modern, popular shared office space sought to create printed promotions to increase recognition for the artfully crafted space, HQ Greensboro hired A Great Idea to create the graphic design for poster and brochures that highlight membership and special event rentals.
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Smart and On-brand
A Great Idea built on the strong reputation and simple benefits of the rental memberships by using the design to highlight key points and holding to a palette that felt familiar and welcome. The poster (shown here) sits at the front of the space, while the brochures are distributed throughout the City of Greensboro.
These services from A Great Idea include the following:
What is brochure design?
Brochure design is the process of creating a visual and informative marketing tool that represents a brand, product, or service. It involves strategically arranging typography, imagery, and branding elements across a folded or multi-page layout.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
Do I need to provide the copy and images for my brochure?
While many clients provide their own text and high-resolution photos, A Great Idea offers full-service solutions. We can assist with professional copywriting, stock image curation, or custom photography to ensure your brochure is cohesive and persuasive. For the best print results, we recommend using images with at least 300 DPI (dots per inch).