Reading Connections Community Event

Client Partner:

Reading Connections

Reading Connections Scores with AGI Rebranding

Central North Carolina’s largest adult literacy program wanted a slam dunk for its launch of a new annual fundraising event; they looked to A Great Idea for brand and identity, print design including poster and postcard promotions, web design, and development on Squarespace, plus onsite branding for banners and t-shirts.

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Bringing the Energy

A first-time event has many different challenges and opportunities. Once the team determined the fundraiser would center around the basketball game H.O.R.S.E., it was up to A Great Idea to deliver a visual identity that conveyed the energy of the game as well as the connection to adult literacy. To overcome the complexity, the brand identity includes the original acronym created by the organizing team. The icon works independently as does the typography (without the icon) so that the brand can be applied annually in various formats with updated promotional materials.

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Building the Campaign

For the event’s first year and introduction, A Great Idea focused the art direction on the energy of the event participants. A Great Idea worked with a talented local photographer Mark Wagoner to produce the action shots. Through the graphic design of the posters, postcards, and other collateral and bringing them together with a positive tagline that encourages the community to rethink literacy as an opportunity: “Take Your Shot."

Carrying it Online

Choosing to work through the Squarespace CMS, the event’s site needed primarily to be an engaging resource for further information as well as team and volunteer signup. Using images from the original photoshoot and applying the event branding, the site’s user interface design conveys the energy and enthusiasm that prompted significant participation from the community.

Going Live: from Pep Rally to the Main Event

With a series of special live events to get the public motivated as well as the event itself, A Great Idea supplied the creative support and strategies to keep the brand consistent and memorable, including t-shirt design, banner graphics, onsite promotions, and more.

Raising Funds, Raising Awareness

The event was significantly more successful than previous annual fundraisers and public awareness related to the promotions of the event supported a higher-than-expected public donations number during the following appeals. Events like this ensure the community is aware of the non-profit’s work. A Great Idea can help your business or organization market your event. Contact us, and let’s do something great!

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Frequently Asked Questions About Services Used in Reading Connections Community Event

What website platforms do you use?

We regularly work with content management systems (CMS) like WordPress, Webflow, and Squarespace, though we’re flexible. We evaluate each project and choose a CMS depending on your needs and technical goals!

Why is brand identity important?

A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.

Can you work with existing brand guidelines?

Absolutely! We can build a complementary event identity that aligns with your organization’s brand or we can help you develop something new if you’re looking to branch out. If you need assistance with a regular event, we can definitely refresh and maximize branding that already exists.

Can you integrate our CRM, donation platform, or LMS?

Yes! We regularly build custom integrations to enable on-screen donation, sign-ups, or community mobilization.

What type of awareness campaigns do you handle?

We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.

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