Greensboro Housing Coalition Brand Evolution & Media Kit
Greensboro Housing Coalition
AWARD RECOGNITIONS
Opening the Door
With a long history and significant impact on the local community, the Greensboro Housing Coalition represents a valuable yet often unknown resource in the North Carolina Triad. To expand recognition and build additional inroads for donations and funding, the organization asked A Great Idea to review and evolve its identity and brand strategy. Through those discussions, options included starting from scratch to overhauling the existing identity. After discussion and review, AGI saw value in the existing identity and looked to build on the recognition among existing donors and reduce the costs of a massive brand shift by evolving the brand to feel more current while more clearly representing the important work being done every day. This meant trimming out excess pieces and refining the shape to represent the organization’s ability to "open doors" for families to live in healthy homes.
Expanding the Message
To build on the new logo’s mark, A Great Idea developed a tagline that could represent the organization’s impact on the community. The goal was to encapsulate the diverse programs in financial assistance, housing assessment, advocacy for renters and more.
Putting it into Practice
Many local organizers and donors knew bits and pieces of GHC’s important work, and so it was important to develop a visual vehicle that could enhance that understanding while also being easy to scale and reproduce. A Great Idea introduced a combination of folder and letter-size pages that each demonstrated a key program of the organization. Every sheet featured a unique true story and original photography along with statistics and descriptions of the programming, helping GHC to build its brand.
Do I need to provide the copy and images for my brochure?
While many clients provide their own text and high-resolution photos, A Great Idea offers full-service solutions. We can assist with professional copywriting, stock image curation, or custom photography to ensure your brochure is cohesive and persuasive. For the best print results, we recommend using images with at least 300 DPI (dots per inch).
Can you do Search Engine Optimization (SEO)?
Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.
What is brochure design?
Brochure design is the process of creating a visual and informative marketing tool that represents a brand, product, or service. It involves strategically arranging typography, imagery, and branding elements across a folded or multi-page layout.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
What types of copywriting services do you offer?
We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.