Voces Latinas Health Education Campaign

Client Partner:

Voces Latinas

HIV Outreach Campaign Inspired by Central and South America

Voces Latinas addresses the devastating impact of HIV among Latinas in the New York City borough of Queens. They approached A Great Idea with the goal of advancing an annual educational outreach program’s impact on the local community. Through collaborative discussions and budget restrictions, the print campaign delivered an approach featuring program participants shot in local scenes holding a unique poster done in a style resonant with street signs found in Central and South America.

CHALLENGE

REQUEST

RESULT

AWARD RECOGNITIONS

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We’ve received many compliments from the community and other providers about the new look. It is more representative of our community.

—

Nathaly R.

Executive Director

Keeping the Focus on Health Messaging

Prior campaigns were challenged with scattered branding. Special attention was paid to align the revised brand logo (with a nod to Voces Latinas’ logo) and represent the community with simple details such as the border designs, typographic elements, and color palette. Through consistent uses of a design language, all the materials worked in tandem to reinforce the health awareness messaging. Brochures, posters, and cards were also printed locally to reduce costs and maintain budget.

Keep It Local & Familiar

For the main campaign images, A Great Idea introduced the layered concept of health messages on the posters and photography of the supporters (peers) sharing those messages on the streets of New York City. From there, we enlisted a local photographer to donate their time and do a half dozen original photos with A Great Idea’s photo direction. Together, this created the final power of the campaign: real people in real places with a health message that their peers needed to hear.

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Frequently Asked Questions About Services Used in Voces Latinas Health Education Campaign

Can you work with our existing brand guidelines?

Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.

Do I need to provide the copy and images for my brochure?

While many clients provide their own text and high-resolution photos, A Great Idea offers full-service solutions. We can assist with professional copywriting, stock image curation, or custom photography to ensure your brochure is cohesive and persuasive. For the best print results, we recommend using images with at least 300 DPI (dots per inch).

How do I choose the right brand strategy consultant for my business?

Choosing the right brand strategy consultant is an important part of shaping your brand’s image and reputation. Take time to look at a potential consultant or agency’s past work by looking at their portfolio. Then, set up an initial meeting to ask questions and determine if their brand strategy process fits your needs, values, budget, and goals.

Why is brand identity important?

A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.

Can you print materials?

While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.

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