Voces Latinas Health Education Campaign

Client Partner:

Voces Latinas

HIV Outreach Campaign Inspired by Central and South America

Voces Latinas addresses the devastating impact of HIV among Latinas in the New York City borough of Queens. They approached A Great Idea with the goal of advancing an annual educational outreach program’s impact on the local community. Through collaborative discussions and budget restrictions, the print campaign delivered an approach featuring program participants shot in local scenes holding a unique poster done in a style resonant with street signs found in Central and South America.

CHALLENGE

REQUEST

RESULT

AWARD RECOGNITIONS

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We’ve received many compliments from the community and other providers about the new look. It is more representative of our community.

—

Nathaly R.

Executive Director

Keeping the Focus on Health Messaging

Prior campaigns were challenged with scattered branding. Special attention was paid to align the revised brand logo (with a nod to Voces Latinas’ logo) and represent the community with simple details such as the border designs, typographic elements, and color palette. Through consistent uses of a design language, all the materials worked in tandem to reinforce the health awareness messaging. Brochures, posters, and cards were also printed locally to reduce costs and maintain budget.

Keep It Local & Familiar

For the main campaign images, A Great Idea introduced the layered concept of health messages on the posters and photography of the supporters (peers) sharing those messages on the streets of New York City. From there, we enlisted a local photographer to donate their time and do a half dozen original photos with A Great Idea’s photo direction. Together, this created the final power of the campaign: real people in real places with a health message that their peers needed to hear.

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Frequently Asked Questions About Services Used in Voces Latinas Health Education Campaign

What is brand strategy?

Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.

Can you work with our existing brand guidelines?

Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.

Can you print materials?

While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.

What should I expect to pay for brand strategy consulting services?

The cost of brand strategy consulting varies depending on your specific needs, project complexity, and who you hire. Before any consultations, it’s important to define your goals and budget to ensure the scope of work matches your expectations. Small, independent consulting agencies like A Great Idea typically charge between $100 and $300+ per hour or $5,000 to $30,000 per full brand strategy project.

What type of awareness campaigns do you handle?

We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.

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