Voces Latinas Health Education Campaign

Client Partner:

Voces Latinas

HIV Outreach Campaign Inspired by Central and South America

Voces Latinas addresses the devastating impact of HIV among Latinas in the New York City borough of Queens. They approached A Great Idea with the goal of advancing an annual educational outreach program’s impact on the local community. Through collaborative discussions and budget restrictions, the print campaign delivered an approach featuring program participants shot in local scenes holding a unique poster done in a style resonant with street signs found in Central and South America.

CHALLENGE

REQUEST

RESULT

AWARD RECOGNITIONS

No items found.

We’ve received many compliments from the community and other providers about the new look. It is more representative of our community.

—

Nathaly R.

Executive Director

Keeping the Focus on Health Messaging

Prior campaigns were challenged with scattered branding. Special attention was paid to align the revised brand logo (with a nod to Voces Latinas’ logo) and represent the community with simple details such as the border designs, typographic elements, and color palette. Through consistent uses of a design language, all the materials worked in tandem to reinforce the health awareness messaging. Brochures, posters, and cards were also printed locally to reduce costs and maintain budget.

Keep It Local & Familiar

For the main campaign images, A Great Idea introduced the layered concept of health messages on the posters and photography of the supporters (peers) sharing those messages on the streets of New York City. From there, we enlisted a local photographer to donate their time and do a half dozen original photos with A Great Idea’s photo direction. Together, this created the final power of the campaign: real people in real places with a health message that their peers needed to hear.

‍

Frequently Asked Questions About Services Used in Voces Latinas Health Education Campaign

How does brand identity design differ from brand strategy?

Brand identity design is the visual and creative expression of a broader brand strategy: it’s establishing how your brand looks. While brand strategy defines what your brand’s values, target audience, and market position are, brand identity design translates those elements into a visual language using elements like logos, color schemes, and typography.

What do you need from us to start?

Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.

What is brochure design?

Brochure design is the process of creating a visual and informative marketing tool that represents a brand, product, or service. It involves strategically arranging typography, imagery, and branding elements across a folded or multi-page layout.

How much does professional brochure design cost?

The cost varies depending on complexity, page count, and whether you require custom illustrations or copywriting. We provide tailored quotes based on your specific project needs—ranging from high-impact tri-folds to multi-page corporate catalogs. Investing in professional design ensures your marketing collateral reflects the premium quality of your brand.

How do I know if I need brand strategy consulting?

Some signs that you need brand strategy consulting include:

Inconsistent or unclear brand messaging
Declining clientele or customer engagement
Perceived lack of differentiation from competitors
Confusion over target audience
Low brand awareness
Outdated brand identity
Negative public perception
Lack of brand advocacy

VISIT COMPLETE FAQ