Pet Rescue Social Media Campaign

Golden Gypsy
  • An Emotional, Substantial Appeal
  • For the leadership of The Golden Gypsy, this was an opportunity to engage the region and also incorporate the brand's commitment to a better world fueled by awareness, empathy and creativity. Social media visuals aimed to be heavy on the warm and fuzzy but the calls to action were clear and backed by a commitment of in-store staff. The campaign proved successful in its two-week run that it was extended an additional couple weeks because many consumers were engaged in the campaign.