Medicaid-funded Health Coverage Program Branding
Senior Whole Health
AWARD RECOGNITIONS
Ready for Day-to-Day Application
Not only was the brand needed to communicate to the consumer audience, but it had to be applied internally across the breadth of documentation required to deliver health services. A Great Idea created a comprehensive identity system that allowed SWH to roll out into the market with consistency and instant recognition.
Clear, Direct Messages
The target audience for SWH can have varying levels of communication abilities, ranging from suffering from visual impairments to being English language learners. Our approach was to present the material in clean, vibrant ways, whether presented environmentally as posters or using direct mail channels. The simplicity paired with warm, friendly portraits that resonated with the diverse audience made a powerful connection.
A Voice That Cares
The brand launch met and surpassed its goal to connect with large, eligible communities of Massachusetts This success was partially the result of creating access to materials (such as postcards) through translation into multiple languages, attention to larger type sizes, and imagery selections that spoke to the target audience.
What are the key components of a brand identity?
- Logo: The visual representation of your brand
- Color Palette: The specific colors used to represent your brand
- Typography: The fonts and styles used in your brand communications
- Imagery & Graphics: The style of images and graphics that complement your brand
- Brand Voice and Messaging: The language and tone used in your communications
- Brand Guidelines: The document that codifies and ensures consistency across all brand collateral
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
What is brand strategy?
Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.
Why is brand identity important?
A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.