Dining for Friends Brand Evolution
Triad Health Project
CHALLENGE
REQUEST
RESULT
AWARD RECOGNITIONS
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Reinventing a Tradition
Every year, hundreds (even thousands) of people in North Carolina’s Triad region host dinner parties that serve to support the region’s longest-running HIV prevention and services agency. The new event mark needed to capture the nature of the event and how its existence goes impacts many in the community.
A Campaign that Connects
When art directing the supplemental materials, including this banner as well as the poster and announcement, A Great Idea provided both the tagline and the creative visuals that convey the key messages of hope and need by focusing on the act of sharing a meal.