Dining for Friends Brand Evolution

Triad Health Project



Reinventing a Tradition

Every year, hundreds (even thousands) of people in North Carolina’s Triad region host dinner parties that serve to support the region’s longest-running HIV prevention and services agency. The new event mark needed to capture the nature of the event and how its existence goes impacts many in the community.

A Campaign that Connects

When art directing the supplemental materials, including this banner as well as the poster and announcement, A Great Idea provided both the tagline and the creative visuals that convey the key messages of hope and need by focusing on the act of sharing a meal.