INDUSTRY:
Pilobolus Summer Dance Workshop Series
Client Partner:
Pilobolus
Leaping to Partner with Acclaimed Dance Company Pilobolus
Magnetic, modern dance performance company Pilobolus approached A Great Idea to choreograph a campaign for their annual summer workshop series.
CHALLENGE
REQUEST
RESULT
Design collateral proved compelling and successful, garnering positive comments and registrations at an increased rate.
AWARD RECOGNITIONS
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Pushing the Brand
The goals of the campaign included the development of a brand style that pushes the dance troupe’s identity standards, incorporates real images of dancers from the classes in a way that felt unique and inspiring, and competes with rival workshop series which would often be advertising in the same spaces. For example, the postcard series shown here (delivered both at regional workshops and live performances) presents a continuity of the campaign and an image that supporters could also keep around on their bulletin boards long after the registration deadline.
Innovative, Cost-effective Solution
One key Idea in the campaign was to integrate the brochure and poster into a quad-folded promotional piece. This way, they could be provided to the different dance schools and institutions providing full schedules as well as be unfolded to hang on the walls as shown here. The piece was also printed in North Carolina to cut down on costs.
These services from A Great Idea include the following:
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
What is the difference between digital and print-ready brochure design?
A print-ready brochure is designed using the CMYK color model with specific "bleeds" and margins to ensure it looks perfect when physically printed. A digital brochure (or e-brochure) is optimized for the RGB color space, features interactive elements like clickable links, and is compressed for fast loading in emails or on your website. We can provide your final files in both formats to maximize your reach.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.