![](https://cdn.prod.website-files.com/63447e923ca0f5719457457f/63b24232941bfa6de606b916_agi-site-usecase-adam-coker-for-congress-assorted.jpg)
![](https://cdn.prod.website-files.com/63447e923ca0f5719457457f/63b2425f6095cb3fbb283a92_agi-site-usecase-adam-coker-for-congress-strapline.jpg)
A Strong Message Moving Forward
To compliment campaign identity, A Great Idea developed a strapline content strategy in conjunction with the campaign team helped lead the candidate’s conversations across digital and print media.
![](https://cdn.prod.website-files.com/63447e923ca0f5719457457f/63b2427104c2b35ec1eec98a_agi-site-usecase-adam-coker-for-congress-site.jpg)
A Bold Introduction
Through use of the bold identity mark and patriotic palette, the campaign’s digital design elements presented a unified and powerful personality to the district’s constituency whether through email communicationsWordPress-based site.
![](https://cdn.prod.website-files.com/63447e923ca0f5719457457f/63b24285dd90440202f1e147_agi-site-usecase-adam-coker-for-congress-palmcard.jpg)
Holding the Message in Hand
From postcard design to business cards, from yard signs to donor envelopes—campaign graphic design elements designed by A Great Idea brandished the unified mark and palette.
![](https://cdn.prod.website-files.com/63447e923ca0f5719457457f/63b242a8941bfa6f5806c28b_agi-site-usecase-adam-coker-for-congress-healthcare.jpg)
Shaping the Conversation
Campaign content strategy, such as this messaging campaign about healthcare, prompts constituents across the district to engage with the candidate and share their own stories. A Great Idea led the concept, graphic design, email communications and site deployment (via WordPress and campaign CMS).