Adam Coker Political Candidate Identity and Branding
Adam Coker for Congress
AWARD RECOGNITIONS
A Bold Introduction
Through the use of the bold identity mark and patriotic palette, the campaign’s digital design elements presented a unified and powerful personality to the district’s constituency, whether through email communications or a WordPress-based site.
Holding the Message in Hand
From postcard design to business cards, from yard signs to donor envelopes—campaign graphic design elements designed by A Great Idea brandished the unified mark and palette.
Shaping the Conversation
Campaign content strategy, such as this messaging campaign about healthcare, prompts constituents across the district to engage with the candidate and share their own stories. A Great Idea led the concept, graphic design, email communications, and site deployment (via WordPress and campaign CMS).
Do I need to provide the copy and images for my brochure?
While many clients provide their own text and high-resolution photos, A Great Idea offers full-service solutions. We can assist with professional copywriting, stock image curation, or custom photography to ensure your brochure is cohesive and persuasive. For the best print results, we recommend using images with at least 300 DPI (dots per inch).
Can you do Search Engine Optimization (SEO)?
Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.
What is the standard turnaround time for a brochure project?
A typical brochure design project takes between 1 to 3 weeks. This timeline includes the initial discovery phase, concept development, and rounds of revisions. If you have a tight deadline for a trade show or product launch, let us know—we offer expedited design services to ensure you never miss a marketing opportunity.
How do I know if I need brand strategy consulting?
Some signs that you need brand strategy consulting include:
- Inconsistent or unclear brand messaging
- Declining clientele or customer engagement
- Perceived lack of differentiation from competitors
- Confusion over target audience
- Low brand awareness
- Outdated brand identity
- Negative public perception
- Lack of brand advocacy
What’s the return on investment of email marketing?
Email marketing is one of the most cost-effective channels available. Depending on your goals and list quality, each $1 spent can return $36-$40 in value.