Carolina Federation Triple-Site Evolution
Carolina Federation
Three independent entities needed distinct websites that still felt connected. WordPress performance, maintenance, and publishing friction slowed timely advocacy updates and supporter engagement.
Migrate three WordPress sites to Webflow for speed, security, and easier updates. Refresh brand and copy, differentiate each entity, and integrate advocacy communications tools.
Three Webflow sites launched: faster, secure, and easy to manage. Clearer messaging and cohesive branding supported stronger engagement, with overwhelmingly positive feedback.
AWARD RECOGNITIONS
Brand system formalization + mission-aligned copy refresh
We collaborated with the Carolina Federation team to formalize brand logo materials into a practical, usable set of assets that could be applied consistently across digital touchpoints. From there, we deployed the refined brand elements across all three Webflow builds to create a cohesive, recognizable experience. In parallel, we delivered completely revised website copy—tightening clarity, elevating inspiration, and aligning language to the Federation’s mission and organizing values. The result is a more confident voice across pages, clearer pathways for advocates, and messaging that better reflects the organization’s leadership in statewide civic engagement.
Independent site identities built on a shared brand foundation
Because the 501(c)(3), 501(c)(4), and PAC operate independently, each site needed to stand on its own—without confusing visitors or diluting purpose. We designed each experience to feel distinct through tailored page structures, content emphasis, and navigation patterns, while still honoring the Federation’s core brand base. This approach supports compliance-friendly separation and makes it easier for visitors to understand where they are, what the entity does, and how to take action. The system also ensures that the three sites feel like part of one ecosystem, not three disconnected projects.
Seamless integration of advocacy tools, signups, and communications
To support organizing at scale, we incorporated third-party communications tools, signups, and advocacy materials directly into the site experiences. These integrations were implemented to feel native—reducing friction and keeping supporters focused on action rather than troubleshooting. Just as importantly, we ensured these tools connected cleanly with the organization’s primary advocate management platform, enabling better list growth, smoother campaign workflows, and more reliable engagement tracking. The result is a web ecosystem that not only looks modern, but actively supports day-to-day organizing operations.
How do you make sure our site is accessible?
We build accessibility into each step of our web design process and stick closely to ADA and WCAG 2.2 standards. From high color contrast to screen reader compatibility and keyboard navigation, we make sure the site works for everyone.
Can you do Search Engine Optimization (SEO)?
Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.
What is brand identity development?
Brand identity development is the process of figuring out how a brand looks and feels based on its values, mission and personality.
It involves stakeholder input—community members, staff, and leaders—and includes visual elements like the logo, color palette, typography, imagery, and overall style. Together, these pieces make the brand look consistent and easy to recognize everywhere it’s used.
Do you offer healthcare website design?
Yes, in fact, we specialize in healthcare website design services! Our innovative healthcare clients do a range of work from equitable representation to PrEP access to queer healthcare coverage. Our healthcare website design services make it possible for them to keep their communities involved, included, and informed.
How do I choose the right brand strategy consultant for my business?
Choosing the right brand strategy consultant is an important part of shaping your brand’s image and reputation. Take time to look at a potential consultant or agency’s past work by looking at their portfolio. Then, set up an initial meeting to ask questions and determine if their brand strategy process fits your needs, values, budget, and goals.