Creation Justice Ministries Brand Evolution
Creation Justice Ministries
Creation Justice Ministries has a trusted reputation and a committed membership, but the brand identity needed to better reflect the organization’s current scope, voice, and momentum.
The work had to integrate internal team insights, board perspectives, and supporter feedback for a refreshed logo, a clearer brand approach, and a tagline reinvention that could guide future communications.
The updated identity was strongly valued by membership and teams because it balances continuity with reinvention—making the brand easier to recognize, easier to use, and more aligned with the organization’s advocacy-forward future.
AWARD RECOGNITIONS
Built from listening: 1-on-1 discovery and stakeholder alignment
We began with 1-on-1 discussions to understand what Creation Justice Ministries needed the brand to do—today and in the years ahead. We then incorporated board and supporter feedback to validate what was working, what felt outdated, and what needed to be clarified. This discovery-first approach ensured the evolution wasn’t cosmetic—it was strategic. By aligning internal priorities with external expectations, we created an identity foundation that teams can confidently stand behind, supporters can immediately recognize, and partners can understand at a glance.
Honoring the past: preserving recognizable facets while modernizing the system
A brand evolution only works when it respects the equity already earned. We carefully considered the facets of the previous identity that carried meaning for members and longtime supporters—then refined them for improved clarity, accessibility, and flexibility across formats. The updated logo is designed to perform in real-world conditions: social media avatars, website headers, print collateral, and campaign materials. The result is a modernized system that still feels like Creation Justice Ministries—just sharper, more consistent, and easier to deploy.
Tagline reinvention: a message that guides the brand approach now
We reimagined the tagline to do more than “sound good”—it needed to function as a strategic north star. The new tagline helps communicate the organization’s purpose quickly, supports consistent storytelling, and informs how the brand shows up across advocacy, education, and community engagement. This reinvention created a clearer entry point for new audiences while giving existing supporters language that matches what they already believe about the mission. In practice, the tagline now anchors messaging decisions and strengthens cohesion across channels.
What are the key components of a brand identity?
- Logo: The visual representation of your brand
- Color Palette: The specific colors used to represent your brand
- Typography: The fonts and styles used in your brand communications
- Imagery & Graphics: The style of images and graphics that complement your brand
- Brand Voice and Messaging: The language and tone used in your communications
- Brand Guidelines: The document that codifies and ensures consistency across all brand collateral
What should I expect to pay for brand strategy consulting services?
The cost of brand strategy consulting varies depending on your specific needs, project complexity, and who you hire. Before any consultations, it’s important to define your goals and budget to ensure the scope of work matches your expectations. Small, independent consulting agencies like A Great Idea typically charge between $100 and $300+ per hour or $5,000 to $30,000 per full brand strategy project.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
Can you do Search Engine Optimization (SEO)?
Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.