IMPAQT GSO Website
IMPAQT GSO
IMPAQT GSO needed a welcoming, brand-aligned website reflecting the queer spectrum, supporting Greensboro Pride and year-round programs, while staying scalable and maintainable.
Design scalable site architecture and inclusive UI, then build in Webflow so staff can easily update Pride events, programs, resources, and announcements.
Delivered a Webflow site with flexible architecture and bold, affirming design—supporting Greensboro Pride and expanding programming—easy to maintain, update, and scale.
AWARD RECOGNITIONS
Scalable Information Architecture
We designed the site architecture to grow with IMPAQT GSO—so new programs, events, and resources can be added without breaking navigation or burying key content. Instead of building for a single moment (like Pride season), we created a flexible structure that supports year-round discovery and clear pathways for different audiences. This approach reduces content clutter over time and makes it easier for staff to maintain consistency as offerings expand. The result is a site that stays organized even as the organization evolves—helping community members, partners, and first-time visitors find the right information quickly, without needing insider knowledge of how the organization is structured.
Inclusive UI That Reflects the Queer Spectrum
IMPAQT GSO’s website needed to feel like community—bold, expansive, and affirming—while staying usable and accessible. We translated the new brand into a digital experience that reflects the queer spectrum of community members through intentional layout, color, typography, and interaction design choices. The UI balances celebration with clarity, ensuring the site can support high-energy Pride moments and everyday engagement without losing coherence. Every design decision aimed to make visitors feel welcomed and seen, while keeping the experience intuitive across devices. The result is a digital space that communicates identity immediately—and invites people to stay, explore, and participate.
Webflow Build for Easy Maintenance + Growth
To keep the site sustainable, we developed it in Webflow with maintainability as a core requirement—not an afterthought. We built reusable page structures and scalable components so the team can publish updates, add new programming, and evolve content without relying on ongoing development support. This makes it easier to keep the site current, especially during fast-moving event cycles. The Webflow foundation also supports iterative improvements over time, allowing IMPAQT GSO to expand the site as community needs grow. The outcome is a platform that’s both polished and practical: high-design, high-function, and ready for what’s next.
Do you offer ongoing support or maintenance?
Absolutely. We have ongoing retainers with many of our clients to perform regular maintenance and security patching. At the end of each project, though, we ensure our clients’ in-house web management teams have the tools and information they need to manage the website going forward.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
How do I know if I need brand strategy consulting?
Some signs that you need brand strategy consulting include:
- Inconsistent or unclear brand messaging
- Declining clientele or customer engagement
- Perceived lack of differentiation from competitors
- Confusion over target audience
- Low brand awareness
- Outdated brand identity
- Negative public perception
- Lack of brand advocacy
Can you work with existing brand guidelines?
Absolutely! We can build a complementary event identity that aligns with your organization’s brand or we can help you develop something new if you’re looking to branch out. If you need assistance with a regular event, we can definitely refresh and maximize branding that already exists.
When does the event branding process begin?
The earlier, the better! In a perfect world, getting started with your event or conference brand 3-6 months before it happens gives everybody time to strategize, design, and get all our ducks in a row. We regularly help clients on tighter timelines—reach out and see what’s possible!