SERVICE:
INDUSTRY:
GDUSA Email Campaign Management
Client Partner:
CHALLENGE
Graphic Design USA, the nation’s longest-running and trusted source for graphic design industry news, was facing challenges in email management, delivery, and transparency in metrics.
REQUEST
Pivot from the existing platforms and management to a new system that provided greater transparency and operability, while also improving audience engagement.
RESULT
A Great Idea partnered with the GDUSA team through transition to a new platform (Sendgrid) and manages their email distribution alongside internal team members to manage revenue-making external emails, including design, testing, scheduling, and reporting.
AWARD RECOGNITIONS
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A Technology Partner You Can Trust
A Great Idea centers the importance that our partners should always have access to technology solutions that form the backbone of their business or organization. The team established a seamless system for passing along planned content, scheduling for review (QA), and distribution with accurate and timely reporting alongside GDUSA team members who focus on the email platform.
Strategy to Shine
As part of a larger technological shift for the company, A Great Idea also blended increased opportunities for inbound mailing list growth through the site experience and search optimized linking, seeing all solutions working successfully to grow a user base that benefits from targeted content and engagement.