INDUSTRY:
Healthy Starts Here Campaign
Client Partner:
FaithAction
FaithAction's End-of-Year Campaign Focusing on Individual, Family, and Community Health
FaithAction’s 2024 end-of-year fundraising campaign needed a focus that aligned with their desire to address community health. Through our collaboration, we developed a bilingual campaign to promote three key ideas: individual health, family health, and community health.
CHALLENGE
FaithAction needed compelling messaging to inspire and compel supporters to donate to this end-of-year fundraising campaign.
REQUEST
FAI wanted a cohesive message for their Q4 fundraising drive to mobilize donors and to clearly communicate the importance of their work in the communities they service.
RESULT
Through our collaboration, we developed a health-centric message and a multi-channel approach to create reinforcing touchpoints in social media, blog, and a printed mailer that highlight FAI’s impact in addressing community needs.
AWARD RECOGNITIONS
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Speaking the Audience’s Language(s)
Fully translated, bilingual assets were non-negotiable as the primary first language of FAI’s clients is Spanish. Prioritizing language accessibility removed it as a barrier to reaching the intended audience.
Mirrored Representation
We used illustration to ensure that the specific demographic diversity of the organization’s client base is reflected in the visual elements. This is often more efficient and less cumbersome than sourcing stock photos or planning a photo shoot if resources are limited.