Healthy Starts Here Campaign
FaithAction
FaithAction needed compelling messaging to inspire and compel supporters to donate to this end-of-year fundraising campaign.
FAI wanted a cohesive message for their Q4 fundraising drive to mobilize donors and to clearly communicate the importance of their work in the communities they service.
Through our collaboration, we developed a health-centric message and a multi-channel approach to create reinforcing touchpoints in social media, blog, and a printed mailer that highlight FAI’s impact in addressing community needs.
AWARD RECOGNITIONS
Speaking the Audience’s Language(s)
Fully translated, bilingual assets were non-negotiable as the primary first language of FAI’s clients is Spanish. Prioritizing language accessibility removed it as a barrier to reaching the intended audience.
Mirrored Representation
We used illustration to ensure that the specific demographic diversity of the organization’s client base is reflected in the visual elements. This is often more efficient and less cumbersome than sourcing stock photos or planning a photo shoot if resources are limited.
Can you help us write the content for our landing page?
Absolutely! We offer content strategy and copywriting services, both of which can help ensure your page communicates effectively and powerfully.
How does brand identity design differ from brand strategy?
Brand identity design is the visual and creative expression of a broader brand strategy: it’s establishing how your brand looks. While brand strategy defines what your brand’s values, target audience, and market position are, brand identity design translates those elements into a visual language using elements like logos, color schemes, and typography.
If we already have footage, can you just edit it?
Totally! That’s exactly what we offer with our video editing services. We often provide editing-only services for clients and partners who already have recorded content and just need help turning it into a finished piece.
How long does video production take?
Timelines vary based on the scope of your video. Typically, start-to-finish videos can take anywhere from a few weeks to a couple of months. We’ll outline milestones clearly when we’re in the discovery phase of project kickoff.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.