Healthy Starts Here Campaign
FaithAction
FaithAction needed compelling messaging to inspire and compel supporters to donate to this end-of-year fundraising campaign.
FAI wanted a cohesive message for their Q4 fundraising drive to mobilize donors and to clearly communicate the importance of their work in the communities they service.
Through our collaboration, we developed a health-centric message and a multi-channel approach to create reinforcing touchpoints in social media, blog, and a printed mailer that highlight FAI’s impact in addressing community needs.
AWARD RECOGNITIONS
Speaking the Audience’s Language(s)
Fully translated, bilingual assets were non-negotiable as the primary first language of FAI’s clients is Spanish. Prioritizing language accessibility removed it as a barrier to reaching the intended audience.
Mirrored Representation
We used illustration to ensure that the specific demographic diversity of the organization’s client base is reflected in the visual elements. This is often more efficient and less cumbersome than sourcing stock photos or planning a photo shoot if resources are limited.
How do you ensure the copy reflects our voice and values?
We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.
What if we need multiple landing pages?
Our landing page development services can include template creation for a scalable system—a great option for annual campaigns, programmatic announcements, or multi-language announcements—or multiple unique page designs.
Do you offer education video production?
We do offer video production for education! As an educational video company, we distinguish ourselves from others in the sector by putting our values and partnerships first. We specialize in partnering with educational organizations that are leading with equity and mission to create content that inspires people to take action and get involved.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.