Lead Forward: Values, Community, and What’s Next
Watch this short video from founder Shane Lukas for a quick burst of clarity and encouragement—focused on values alignment, collaboration, and building stronger support to deepen impact.
If you’re feeling the pace of change right now, you’re not alone. Many nonprofit and advocacy leaders are navigating shifting expectations, louder political noise, and real pressure on funding and public trust.
At A Great Idea, we’re marking our 10-year anniversary with deep gratitude for our team and for the client partners who let us walk alongside you. You’re building the work communities rely on—and we want to help you do it with more clarity, connection, and momentum.
In the short video above, Shane Lukas shares a simple reminder: the goal isn’t to “keep up.” It’s to get clear—on what you stand for, how you show up, and who you’re building with.
Here are the themes we’re leaning into this year:
- Values alignment as strategy: When your values are clear, decisions get easier, messaging gets sharper, and your work becomes more sustainable. Talking more about this at TEDxNormal this April.
- Collaboration as infrastructure: Trust-based community isn’t a nice-to-have—it’s how you build resilience and stronger support. Download our latest white paper on Establishing Trust in Advocacy.
- Future-focused leadership: Alongside responding to urgent needs, we have to look forward—so we can name what’s coming and fight for what matters.
Get more insights during the Live Webinar on January 29 where we talk about the Midterms Vs. Mission here.
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Together, we are a great idea.
