The Storytelling Lab: When Your Brand Design Tells the Right Story with Shane Lukas
This is a masterclass in making your message matter.
For the audio only version:
“Your stories are building bricks of belief in your brand." — Shane Lukas
How do you sell something your customer can’t see, touch, or fully understand?
Shane Lukas has spent decades helping professional service providers do exactly that by using story as a tool to create trust, clarity, and emotional resonance.
From accountants and coaches to consultants and creatives, anyone who delivers a process or service will benefit from Shane’s simple but powerful storytelling framework.
Together, they discuss the importance of transformation-driven messaging, the psychology of pre-sale belief, and how to guide your prospects with authentic case studies that show, not just tell, what you really do.
In this episode, you will learn to:
- Sell intangible services by framing the emotional outcome, not the technical details
- Guide potential clients through stories that build trust before you pitch
- Use transformation case studies to prove your value without overselling
- Understand why people buy with emotion, not logic—even in B2B
- Reframe your sales process as a storytelling journey
View this episode on Rain Bennett's site and get more episodes by clicking here.
