Resource
Metrics of Change
Strategies and Tools for Measuring the Impact of Mission-Driven Communications
For movement communicators, the ability to observe, affect, and measure change over time is key to social change and progress. Yet in nonprofit and community contexts, traditional for-profit metrics often fail to capture true community impact. This white paper offers tools and strategies for building a consistent, comprehensive approach to measuring your communications’ success, helping you learn from your experience, refine your strategy, and make meaningful progress towards your goals.
