Brand Story Advocacy Map

I gave my first TEDx talk in 2024 at TEDxGreensboro. It was about stigma — specifically, how it shapes who gets hired and who gets left out. It felt important and necessary. And when it was over, I genuinely thought I was done with stages for a while.

Choosing a printer is more than a production decision—it's a values decision. Shane Lukas discusses how local print partners can elevate quality and impact.

Values conflict is the hidden cost behind nonprofit burnout, mission drift, and brand breakdown. A Great Idea's Shane Lukas built an agency — and a TEDx talk — around solving it.