Brand Story Advocacy Map

In this article for GDUSA, Shane argues that it is vital for small agencies to be grounded in values so that ‘we make sure the work we do stays purpose-driven and that we keep showing up for what matters.’

Street Fight LIVE 2025 attracted the best and the brightest thought leaders from across the MULO (multi-location) ecosystem, including A Great Idea owner Shane Lukas.  Check out this wrap-up from the event.

In honor of its 10th anniversary, A Great Idea asks collaborators and community members, “What makes a great idea?” This video highlights the creativity, impact, and collective vision behind a decade of advocacy, storytelling, and collaboration.